IncrementX FAQs

IncrementX is a global media representation partner and AI-powered monetization platform. It helps publishers earn more from their inventory through premium demand, strategic inventory representation and outcome-focused execution, and it helps advertisers reach quality publisher inventory through curated deals and managed media buying.

IncrementX is part of the Vertoz AI-led advertising ecosystem.

Two groups. On the supply side, IncrementX works with web, app, CTV and OTT publishers, video inventory owners and premium content platforms. On the demand side, it works with brands, agencies, DSPs, trading desks and programmatic buyers, including buyers that use AI buying agents.

IncrementX works with publishers and advertisers across markets, with offices in the United States, the United Kingdom, the UAE and India. Addresses and phone numbers are on the Global Presence page.

They are two sides of the same workflow. Seller Agent sits on the publisher side and makes IncrementX inventory discoverable to authorized AI buying agents. Agentic Buying is the advertiser side: it is how buyers bring AI-powered buying workflows to that inventory to discover, evaluate and activate media.

Put simply, a buyer's agent talks to the IncrementX Seller Agent, and the inventory it finds comes from IncrementX publishers.

Through Seller Agent, which provides an MCP-compatible interface. An authorized buying agent can search inventory against campaign requirements, review attributes such as format, geography, pricing and availability, and initiate deal creation. The agent receives Deal IDs that are then activated through supported buying platforms.

Access is granted by IncrementX. It is not an open, public endpoint.

Use the contact form, email info@incrementx.com or call +1 (646) 883 3408. Tell us whether you are a publisher, an advertiser or agency, or a team building an AI buying agent, and the right person will follow up.

Retail media representation is when a specialist partner presents a retailer's advertising inventory to brands, agencies and programmatic buyers on the retailer's behalf. The partner helps package that inventory, connect it with demand and grow it into a steady revenue line, while the retailer keeps control of its brand, data and shopper experience.

Read the full guide: What Is Retail Media Representation?

It does the commercial work around your media: understanding what inventory and audiences you have, finding advertisers who want them, packaging offers buyers can activate, and supporting delivery and optimization. It adds sales coverage and demand relationships that many retailers would otherwise have to build themselves.

Through onsite placements on their own website and app, through offsite campaigns that reach their audiences on other media, and through structured deals such as private marketplace (PMP), programmatic guaranteed (PG) and curated deals. The right mix depends on traffic, formats, data permissions and how much of the shopping experience you are willing to give to ads.

IncrementX brings the same representation approach it uses with publishers: inventory understanding, demand mapping, inventory packaging and advertiser alignment. Retail media is a new strategic focus for IncrementX, so we start every conversation by reviewing what your properties can support before suggesting a plan.

Typically website and app placements (homepage, category, search and product pages where your formats allow ads), sponsorships and takeovers, video, and offsite audience extension across web, app and CTV. Which of these apply depends on your properties and your own ad technology.

Onsite retail media is advertising shown on the retailer's own digital properties, such as its website and app, while people shop. It sits close to the purchase, so it needs careful rules to protect the shopping experience. See onsite retail media monetization.

Offsite retail media uses a retailer's audience insight to run campaigns on other media, such as publisher websites, apps and CTV. It extends a retailer's reach beyond its own properties and depends on consent and privacy controls the retailer owns. See offsite retail media monetization.

First-party data that shoppers have agreed to share can help define relevant audiences and measure outcomes in aggregate. How it is used is always the retailer's decision, governed by its consent framework and the law where it operates. A representation partner works within those rules; it does not take ownership of the data.

By making their media easy for more buyers to find and buy: endemic brands that sell in the store, non-endemic brands that want the audience, agencies and programmatic buyers. Representation, the Inventory Marketplace and curated deals are all routes IncrementX can use to widen that demand.

Agentic advertising means AI agents carrying out parts of media planning and buying. For retail media, it could let buying agents discover represented retail inventory and start deals directly. This is an emerging area: IncrementX Seller Agent supports discovery and deal creation for represented inventory today, and wider agent-to-agent workflows are being built with partners.

Once retail inventory is represented by IncrementX, Seller Agent is designed to make it discoverable to authorized AI buying agents, who can search by parameters such as category, geography, format and deal type and then initiate deal creation. Access for buying agents is by request.

Use Partner With Us and choose the publisher and media owner path. Tell us about your site and app traffic, the markets you serve and what you already sell. The team will review your inventory and come back with how representation could work for you.

CTV representation is when a partner represents a connected TV or OTT media owner's ad inventory to advertisers, agencies and programmatic buyers, and helps grow its monetization. It is about who is represented, the CTV media owner, and is different from the CTV channel, which describes the advertising environment itself.

It positions your streaming inventory by content quality, viewing environment, audience profile and screen value, finds advertisers looking for premium video, structures deals they can activate and supports delivery. It adds demand access and sales coverage alongside your own team.

Mostly through video ads in and around streaming content, sold directly, through private marketplace and programmatic guaranteed deals, or through programmatic auctions. Formats can include in-stream video, overlays, home screen placements, live streaming ads and interactive ads.

IncrementX connects CTV and OTT inventory with advertisers looking for premium video through direct deals, curated deals, PMP and PG, and through the IncrementX Demand Marketplace.

CTV apps and channels, OTT platforms, live streaming inventory, home screen placements, and in-stream, overlay and interactive video formats, depending on what the media owner offers.

A buyer and seller agree the inventory, pricing and terms, and the seller sets up a deal with a Deal ID. The buyer then targets that Deal ID in its buying platform. IncrementX supports this setup for PMP, PG and curated CTV deals.

Curated CTV deals package selected streaming inventory around a campaign need, such as an audience, genre or market, into a deal a buyer can activate. IncrementX offers CTV and video deals and Video & CTV and OTT curation packages.

By not relying on one buyer or one route. A healthy mix can include direct deals, PMP, PG, curated deals and programmatic demand, across several buyer types. A representation partner helps open the routes you are not reaching today.

AI can read signals such as video completions, fill rate, eCPM and demand response to show where pricing, packaging or demand needs attention. IncrementX Agentic AI Monetization is AI-assisted: it informs decisions rather than taking them alone.

Use Partner With Us and choose the publisher and media owner path. Share your platforms, content and audience details, and the team will look at how your inventory fits current video demand.

Web publisher representation is when a partner represents a website owner's ad inventory to advertisers, agencies and programmatic buyers and helps grow monetization. It covers positioning, demand access, packaging and deal support, not only filling ad slots.

Because building and keeping relationships with every advertiser, agency and demand partner takes a sales team most publishers do not have. A media representation partner gives you that reach with less sales complexity and helps your inventory build a lasting market presence.

By representing web inventory across relevant demand channels, opening premium demand across markets and formats, supporting AI-assisted yield decisions and keeping a balance between revenue, advertiser quality and user experience.

By combining direct demand, private marketplace and programmatic guaranteed deals, curated deals and programmatic auctions, and by reaching more types of buyers. How media representation helps publishers diversify demand covers this in detail.

Display, native, rich media, video, responsive and high-impact placements. IncrementX also offers Refresh Ads, a Video Player and Header Bidding support.

Managed monetization means a partner runs much of the day-to-day monetization work for the publisher: demand setup, pricing reviews, deal activation and performance checks. Representation goes further by also positioning the inventory with buyers and building demand relationships.

Agentic Monetization uses AI-assisted signals such as eCPM, fill rate, viewability, bid behavior and floor performance to highlight where yield, pricing or demand competition can improve. Decisions are made with the IncrementX team.

Seller Agent makes represented inventory discoverable to authorized AI buying agents, which can search by site, category, geography, format, pricing, deal type and availability, then initiate deal creation.

Curated deals package your inventory with other relevant supply around a buyer's goal, which can put it in front of buyers who would not find it through the open auction alone.

Use Partner With Us, choose the publisher and media owner path, and share your website, monthly pageviews, revenue and main traffic geographies. The publisher team will review your inventory and suggest how representation could work for you.

Mobile app publisher representation is when a partner represents a mobile app publisher's ad inventory to advertisers, agencies and programmatic buyers and helps grow the app's ad monetization, while protecting the user experience that keeps people in the app.

By showing ads during active app sessions in formats that fit the app, such as rich media, overlays, in-stream video, rewarded ads and interstitials, sold through programmatic demand, deals and direct relationships. Many apps also earn from subscriptions or in-app purchases.

By understanding your app's audience and sessions, connecting the inventory with advertiser demand in high-attention app categories, recommending mobile-first formats and supporting deals and activation. See the Mobile App channel for the formats.

Rich media, overlay and in-stream ads, plus rewarded ads, interstitial ads and a CPA offerwall, depending on what suits the app and its users.

By reaching more buyer types and deal routes: programmatic demand, private marketplace and programmatic guaranteed deals, curated deals and direct demand. A representation partner helps open routes the app is not reaching today.

AI can read session and performance signals, such as eCPM, fill rate and demand response, to show which formats, placements and demand paths need attention. IncrementX Agentic AI Monetization is AI-assisted and supports decisions made with the team.

Represented mobile app inventory can be discoverable through Seller Agent, which lets authorized AI buying agents search by site or app, device and environment, format and deal type, then initiate deal creation.

Yes. App inventory can be packaged into curated deals, and IncrementX offers gaming packages built around high-engagement app and gaming environments.

The principles are the same, but apps work through sessions, SDKs and app store listings rather than web pages, use mobile-first formats and rely on app-ads.txt rather than ads.txt to declare authorized sellers. User experience needs even more care because ads appear inside the product itself.

Use Partner With Us, choose the publisher and media owner path, and share your app details and current monetization setup. The team will suggest suitable formats and demand.

Media representation means a specialist partner presents your inventory to advertisers, agencies and demand partners on your behalf. Instead of building every buyer relationship yourself, the partner positions your inventory so the right buyers can find it and value it properly.

IncrementX positions inventory around audience value, content quality, format strength and advertiser relevance.

IncrementX works through four steps:

• Inventory understanding: reviewing your inventory across channels, formats, audience behavior, content categories and monetization potential.
• Demand mapping: identifying suitable advertisers, agencies, demand partners and buying routes.
• Inventory packaging: structuring inventory into clear opportunities across web, app, video, CTV, native, rich media and curated deals.
• Advertiser alignment: positioning inventory against campaign goals, audience relevance, content context, geography and format fit.

Web publishers, app publishers, CTV and OTT publishers, video inventory owners, premium content platforms, high-traffic digital publishers and publishers with niche audiences. If your inventory has a clear audience and quality content, it is worth a conversation.

By creating more ways for quality buyers to reach your inventory. IncrementX opens up direct demand, curated deals, PMP opportunities and programmatic channels, and supports them with AI-assisted monetization intelligence and access to the IncrementX Demand Marketplace.

It depends on the channel. On web: display, native, rich media, video, responsive and high-impact placements. In apps: rich media, overlay and in-stream ads. On CTV: overlay, in-stream video, home screen, live streaming and interactive ads.

IncrementX also offers Refresh Ads, Rewarded Ads, Interstitial Ads, a Video Player, Header Bidding and a CPA Offerwall.

Yes. IncrementX is a global representation partner with offices in the United States, the United Kingdom, the UAE and India. When you get in touch, tell us where your traffic comes from so the team can match it with the right demand.

IncrementX maps your inventory to buyers who are actively looking for it: brands, agencies, DSPs, trading desks and programmatic buyers. Deals can run as direct deals, curated deals, private marketplace (PMP) or programmatic guaranteed (PG) deals. Through Seller Agent, your inventory can also be discovered by authorized AI buying agents.

Building and maintaining relationships with every advertiser, agency and demand partner takes a sales team most publishers do not have. A representation partner gives you that reach with less sales complexity, and helps build a lasting market presence for your inventory rather than one-off campaign wins.

Fill in the contact form with your website, monthly pageviews, monthly revenue and main traffic geographies. The IncrementX publisher team reviews your inventory and comes back with how representation could work for you.

Agentic monetization is IncrementX's AI-led approach to monetization intelligence. It uses AI-assisted signals to help publishers improve ad revenue, yield performance and demand competition, and to spot what needs attention sooner than manual reviews would.

AI is used to read monetization signals and point to the next best action. IncrementX tracks revenue signals, reviews which demand paths drive the most value, supports floor pricing decisions and compares how formats perform across channels. The output helps the publisher and the IncrementX team decide what to change first.

Traditional setups usually depend on periodic manual checks of reports, so revenue gaps can go unnoticed for weeks. Agentic monetization uses AI-assisted signals to highlight gaps across placements, formats and channels as they appear, which means fewer manual checks and faster optimization.

• Yield: finding revenue gaps across placements, formats and channels.
• Demand competition: showing where buyer competition is strong, weak or missing.
• Inventory performance: reviewing how formats and rich media perform across demand environments.
• Pricing: using bid behavior, floor performance, fill trends and revenue signals to guide pricing decisions.

Signals such as eCPM, fill rate, viewability, video completions, revenue trends, demand response, bid activity and floor performance. These come from your own inventory and demand setup.

No. It is an intelligence layer that helps you make better decisions about the setup you already run: pricing, floors, demand partners and formats. You do not need to rebuild your ad stack to use it.

It is AI-assisted. The signals show what to look at first, and decisions such as floor changes or format mix are made with the IncrementX team rather than handed entirely to a machine.

Publishers managing several formats, channels, demand partners and revenue streams: web, mobile app, CTV and OTT publishers, video inventory owners, programmatic publishers and high-traffic digital publishers.

Get in touch through the contact form. The team will review your current setup and show where AI-assisted intelligence can help.

It is where IncrementX publisher inventory meets advertiser demand. The marketplace connects inventory with brands, agencies, DSPs, trading desks and programmatic buyers across web, app, video, CTV, OTT, native and rich media, so more relevant buyers can compete for it.

Publishers with premium inventory, publishers expanding their demand sources, web and app inventory owners, video and CTV publishers, programmatic-ready publishers and multi-market publishers. On the buy side, advertisers, agencies, DSPs and trading desks access the same inventory through IncrementX deals.

Demand from brands, agencies, DSPs, trading desks and programmatic buyers, buying across display, app, video, CTV, OTT, native and rich media environments.

Inventory is matched against campaign goals, audience categories, formats, geographies and buying preferences. The aim is to put each opportunity in front of the buyers most likely to value it.

Private marketplace (PMP), programmatic guaranteed (PG), audience-based, contextual and custom deals, as well as curated packages. Deals can cover video, CTV, native and rich media inventory.

Yes. Curated deals are a core part of the marketplace. Advertisers can explore them on the Curated Deals page, and publishers benefit because curated deals package their inventory for buyers with specific goals.

It widens buyer access and improves how inventory is discovered and valued. More relevant buyers competing for the same inventory creates stronger demand, and curated deal options open revenue that the open auction alone may not reach.

Through curated deals, private marketplace deals, programmatic guaranteed deals, curation packages or managed DSP campaigns. Buyers using AI buying agents can also discover inventory through Seller Agent.

IncrementX supports activation for PMP, PG, curated packages, video, CTV, native and rich media deals, helping each deal move from agreement to live delivery.

Seller Agent is the agentic access layer for the marketplace. It lets authorized AI buying agents discover marketplace inventory, match it against campaign requirements and initiate deal creation programmatically.

Seller Agent makes inventory across the IncrementX ecosystem discoverable and accessible to AI-powered media buying agents. Through a machine-accessible interface, authorized agents can discover relevant inventory, evaluate opportunities, match them against campaign requirements and initiate deal creation.

An AI seller agent is software that represents the sell side in an automated conversation with buyers. Instead of a buyer emailing a sales team for availability and pricing, a buyer's AI agent asks the seller agent directly, and the seller agent answers with matching inventory and can start a deal.

In four steps: an authorized buying agent sends its campaign requirements, Seller Agent finds matching inventory across the IncrementX marketplace, the agent evaluates the options, and Seller Agent initiates deal creation for the inventory it selects. The buyer then activates the deal through its buying platform.

Authorized partners: teams building AI buying agents, media buying platforms, DSPs, agencies with their own buying technology and agentic advertising companies. Access is granted by IncrementX on request.

Once authorized, a buying agent connects to Seller Agent's MCP-compatible interface and searches available inventory using its campaign requirements.

Agents can search by site or app, IAB category, geography, device and environment, ad format, ad size, inventory type, pricing, deal type and availability.

Yes. Seller Agent provides an MCP-compatible interface designed for authorized AI agents and buying systems to work with IncrementX inventory programmatically.

MCP stands for Model Context Protocol, an open standard for connecting AI applications to external tools and data. In advertising, it gives a buying agent a consistent way to ask a seller's system what inventory exists and to take actions such as starting a deal, without a custom integration for every seller.

Yes. After discovering suitable inventory, an authorized agent can initiate deal creation through Seller Agent and receive the information needed to activate the deal in the programmatic ecosystem.

Yes. Deals created through Seller Agent return Deal IDs, which the buyer uses to activate the deal through supported buying platforms.

Seller Agent is the agentic access layer for the Demand Marketplace. The inventory an agent discovers is the same marketplace inventory that IncrementX represents for its publishers, so publishers keep working with IncrementX as before while reaching a new group of buyers.

Request access through the contact form and tell us about the agent or platform you are building. IncrementX reviews each request and shares connection details with approved partners.

There are several routes, depending on how much control and support you want:

• Curated deals for access to premium publisher inventory through structured deals.
• Private marketplace (PMP) and programmatic guaranteed (PG) deals.
• Curation packages built around a campaign goal.
• Managed DSP campaigns run by the IncrementX team.
• Agentic Buying for buyers working with AI buying agents.

Publisher inventory across web, app, video, CTV, OTT, native and rich media environments, including high-visibility placements such as homepage units that are not available in open exchange buying.

Campaigns can be aligned to audiences, content categories and context, geography, user interests, engagement behavior, format and environment. Audience-based and contextual deals are both available. The right mix depends on your goal, so the team will recommend options when you share your brief.

Display, native, video, rich media, CTV and homepage units, among others. Available formats vary by channel and deal type.

Awareness, reach, engagement, video completion, traffic, leads and performance-led campaigns. Through managed DSP access, IncrementX runs native, video, CTV, app, rich media, performance and audience-based campaigns.

Agencies use IncrementX to access curated publisher inventory and structured deals for their clients, or hand over execution through managed DSP campaigns. IncrementX serves 500+ brands and agencies across the Vertoz ecosystem.

It starts from the campaign objective, then selects suitable publisher inventory across channels, matches it with relevant categories, interests, content environments and geography, and supports activation, pacing and optimization once the campaign is live.

Share your campaign goal, target markets, channels and timing through the contact form or at info@incrementx.com. The team will suggest the right buying route and inventory.

It is how advertisers, agencies and buying platforms discover media opportunities across the inventory IncrementX represents, across web, app, CTV and retail media. It is not a self-serve search tool: you share what you need and IncrementX matches it with represented inventory.

By sharing a brief covering audience, markets, channels, formats, context and preferred deal type. IncrementX then proposes matching represented inventory and a route to buy it.

Publisher and media environment, channel, content category, geography, format, context and deal type.

Through curated deals, private marketplace or programmatic guaranteed deals, or managed DSP campaigns. Buyers using AI buying agents can use Agentic Buying.

The Inventory Marketplace is the represented media itself. Agentic Buying is one way to reach it: authorized buying agents discover inventory through Seller Agent and initiate deals.

Use Partner With Us and choose the advertiser and agency path. Tell us your goals, markets and timing.

Agentic Buying is IncrementX's advertiser-side approach to AI-powered media buying. It lets AI buying agents and automated buying workflows discover, evaluate and activate relevant advertising opportunities across the IncrementX media ecosystem.

In traditional buying, finding inventory means requests for proposals, emails and spreadsheets between buyers, publishers and sales teams. With Agentic Buying, a buying agent can query available inventory directly against the campaign brief, compare options and start a deal in the same workflow. Your team still sets the objective and decides what runs.

It follows the campaign from brief to activation: campaign objective, inventory discovery, evaluation and matching, deal or media selection, then activation. On the IncrementX side, the buying agent works with Seller Agent, which returns matching inventory and handles deal creation.

Advertisers, agencies, trading desks, DSPs and media buying platforms that use or are building AI buying agents. Access is by request.

Yes. Authorized agents can discover inventory across the IncrementX ecosystem through Seller Agent's MCP-compatible interface.

Site or app, IAB category, geography, device and environment, ad format, ad size, inventory type, pricing, deal type and availability.

They work as a pair. The buyer's agent represents the campaign; Seller Agent represents IncrementX inventory. The buyer agent sends requirements, Seller Agent responds with matching inventory, and the two complete deal creation together.

Yes. Once suitable inventory is selected, deal creation can be initiated through Seller Agent, which returns Deal IDs for activation through supported buying platforms.

IncrementX supports agent-to-agent discovery and deal creation today through Seller Agent. Activation then runs through the buyer's programmatic platform using the Deal ID. IncrementX is continuing to build out agent-to-agent workflows with partners, so ask the team what is available for your setup.

MCP (Model Context Protocol) is an open standard that lets AI agents connect to external tools and data in a consistent way. Because Seller Agent offers an MCP-compatible interface, a buying agent that supports MCP can work with IncrementX inventory without a one-off integration.

Yes. Agencies with their own buying agents or buying technology can connect to IncrementX. Agencies without that technology can still buy the same inventory through curated deals or managed DSP campaigns.

Use the contact form and tell us about your buying workflow or the agent you are building. IncrementX will review access and walk you through next steps.

Curated deals give advertisers access to selected publisher inventory through structured deal arrangements rather than the open auction. You get more control over where campaigns run, how audiences are reached and how media value is delivered.

Private marketplace deals, programmatic guaranteed deals, curated inventory packages, audience-based deals, contextual deals, CTV and video deals, and rich media deals.

Curated deals bring you closer to quality supply: premium publisher access, stronger inventory quality, better supply path control and brand-safe environments, with audiences aligned to your campaign goals.

Awareness, engagement, reach, video impact and performance-led outcomes. Each deal type suits a different goal, and the team will recommend the right structure for your brief.

Yes. CTV and video deals are one of the available deal types, and Video & CTV packages cover connected TV, OTT and premium streaming inventory.

Share your goal, audience, markets and timing through the contact form. IncrementX will propose deal options and inventory to match.

A PMP deal is an invitation-only auction. Publishers invite selected advertisers into a private auction for premium inventory, and approved buyers compete within that restricted marketplace.

PMPs give access to high-visibility placements that are not available in the open exchange, with fewer competing buyers and clearer visibility into inventory, deal structure and delivery.

PMP deals work with negotiated floor prices and controlled bidding, which makes campaign costs more predictable.

Display, native, video, rich media and homepage units.

Choose PMP when you want premium, brand-safe placements but are happy to bid in a controlled auction. Choose programmatic guaranteed when you need reserved inventory with fixed pricing and committed delivery.

Programmatic guaranteed lets advertisers reserve premium ad placements in advance at a fixed price, with committed impression volumes, and still buy them programmatically.

Inventory is locked at pre-negotiated rates, so you know the cost before the campaign starts and can plan budgets with confidence.

The impression volumes and placement availability agreed for the deal are committed for the campaign duration, which reduces last-minute inventory gaps.

Display placements, video, native integrations, rich media formats and homepage takeovers.

When predictability matters most: launches, sponsorships or brand campaigns that need specific premium placements on specific dates. If you prefer auction flexibility, a private marketplace deal may suit better.

Curation packages bring together selected publisher inventory, audience environments, formats and supply opportunities around a specific campaign need. They make planning faster and give you better supply control.

Brand awareness, video and CTV, OTT, gaming, travel and finance packages, plus custom packages.

Yes. Custom packages are built for specific goals, audience segments, geographies, formats, categories or media objectives.

It starts with your campaign objective, then selects inventory across web, app, video, CTV, OTT, native and rich media, matches it with relevant categories, interests, content environments, geography and engagement behavior, and supports activation and optimization.

Yes. Support covers activation, monitoring, pacing, performance checks and ongoing optimization.

Tell us your goal and audience through the contact form and the team will put together a package or build a custom one.

It is DSP-led media buying with hands-on campaign management. IncrementX plans, launches and manages campaigns for you, combining DSP capabilities with expert execution and premium supply connections.

Four parts: campaign goal planning, DSP-based media buying (inventory selection, bidding, pacing and delivery), premium supply access, and hands-on management of setup, targeting, budgets, pacing, delivery and optimization.

Web, app, video, CTV, native and rich media environments.

Reach, engagement, traffic, leads, conversions and performance-led outcomes, across native, video, CTV, app, rich media, performance and audience-based campaigns.

The IncrementX team. Setup, targeting, budgets, pacing, delivery and optimization are handled through an expert-led approach, so you are not left to run the platform alone.

Share your campaign brief through the contact form and the team will plan the campaign with you.

It covers ads on publisher websites: display, native, rich media, video, responsive and high-impact placements. IncrementX represents web inventory to quality advertiser demand and gives buyers access to it through curated deals and managed campaigns.

Native ads, display ads, rich media ads, video ads, responsive ads and high-impact placements.

Through inventory representation across relevant demand channels, premium demand access across markets and formats, AI-assisted yield optimization and a balance between revenue, advertiser quality and user experience.

Yes. IncrementX supports header bidding setups, including demand partner integration, wrapper setup support and performance optimization.

The approach aims for brand-safe monetization that balances revenue growth, advertiser quality and user experience.

Through curated deals, PMP and PG deals, curation packages or managed DSP campaigns.

Publishers can share their site details through the contact form. The team reviews traffic, formats and demand fit before suggesting a setup.

In-app advertising means ads shown inside mobile apps during active user sessions. App environments tend to have high engagement, which makes them valuable to advertisers.

Mobile-first formats including rich media, overlay and in-stream ads. App publishers can also use rewarded ads, interstitial ads and a CPA offerwall.

By finding monetization opportunities across active sessions without disrupting the core experience, connecting app inventory with premium demand in high-attention categories, and using mobile-first formats that balance revenue with engagement.

Monetization is planned to stay clean, relevant and non-intrusive. The goal is revenue growth that does not drive users away.

Yes. App campaigns are available through managed DSP access, and gaming packages focus on high-engagement app and gaming environments.

Share your app details and current monetization setup through the contact form, and the team will suggest suitable formats and demand.

CTV (connected TV) advertising runs ads in streaming content watched on internet-connected TVs, including OTT apps and platforms. Viewers watch on a large screen with high attention, which makes CTV valuable for video campaigns.

Overlay ads, in-stream video, home screen ads, live streaming ads and interactive ads.

CTV and OTT inventory is positioned by content quality, viewing environment, audience profile and screen value. IncrementX connects it with advertisers looking for premium video through direct deals, and builds value through formats made for high-attention viewing.

When a campaign needs strong visual impact and attention, for example awareness, reach or video completion goals. CTV can also extend reach alongside web and app as part of a cross-screen plan.

Through CTV and video deals on the Curated Deals page, Video & CTV and OTT packages, or managed DSP CTV campaigns.

Yes. IncrementX supports cross-screen campaigns, so CTV can run alongside web, app and video inventory as part of one plan.

Share your platform, content and audience details through the contact form. The team will look at how your inventory fits current video demand.