Header Bidding
Unlimited Demand Sources | Exclusive Pre-bid Auctions | Enhanced Revenue
What Is Header Bidding?
Header bidding is a pre-bidding programmatic technique where publishers offer their ad inventories to multiple ad exchanges and integrate their demand across multiple sources. This leads to greater competition, resulting in better revenues for them.
Mechanism Of Monetizing
We help you monetize your inventory smartly so you can get the maximum revenue. Here’s how we do it.
Client Side Header Bidding
Supercharge the competition by integrating multiple demand partners to boost the competition receive the highest bid, and increase your revenue
Server Side Header bidding
Working Of The Client-side Header Bidding
Build higher competition in real-time and get high yield and eCPMs
Discover the actual revenue potential of your inventory by increasing the competition across various demand sources and getting higher bids for your ad inventories.
Advantages
Enhanced eCPM
The yield increases with an increase in the competition for your inventory.
Scalability
It’s a hassle-free process for publishers to add or remove the demand sources as per their requirements.
Better Fill Rate
With more demand partners being added to the wrapper, the fill rate also increases.
Command Over Demand
Publishers can control the first bids from premium demand of their choice before broadcasting the ad request to other demand partners.