Unlimited Demand Sources | Exclusive Pre-bid Auctions | Enhanced Revenue
Publishers can get bids from preferred demand sources even before seeking bids from other demand sources, all in real-time.
What Is Header Bidding?
Header-bidding is a pre-bidding programmatic technique where publishers offer their ad inventories to multiple ad exchanges and integrate their demand across multiple sources. This leads to greater competition which in turn results in better revenues for them.