This is the time you have in hand to recollect the last ad that grabbed your attention. Do you remember being so impressed by an ad that it literally forced you to go onto the website to checkout the brand? Sure, it has occurred to all of us. But chances are, it...
When you think about ads that caught your attention, made you stay or even made you think about those long after, what crosses your mind? Surely ads that are creative, unusual, and more often than not, interactive. That’s how most audiences think today. They are...
When it comes to your ad inventory, monetizing and capitalizing it is extremely crucial, as it has a direct impact on your revenue and operational efficiency. But again, figuring out how to monetize is not simple as well. It’s one of those tough decisions that can...
Revenue generation has always held a key importance in digital marketing, as it's the end goal of any marketer and yet really tricky to crack. With ever changing audience behaviour and data regulations, publishers have the pressure to extract value from their...
The holiday season is round the corner, and it’s safe to say we are too excited for it. And by we, it means the consumers, the brands and the agencies as well. Why? It’s that time of the year, where the consumers are bombarded with countless ads, promotions and offers...
The United States is a blend of many cultures, and this diversity drives consumer behavior. The development of multicultural advertising has radically altered the way brands communicate, strategize, and even grow in recent years. It encompasses much more than merely...
In today’s competitive digital environment, success hinges not on mere visibility, but on engaging the precise audience with the right message. As more brands compete for attention, gaining that attention is not enough; it is also necessary to deliver deeply...
Have you ever noticed how some advertisements seem to understand and make you feel seen, whereas others miss the mark completely? It's not an accident. It is a result of brands consciously trying to create inclusive and welcoming spaces through their ads.And probably...