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Innovations in Ad Tech Changing the Publisher Landscape

Innovations in Ad Tech Changing the Publisher Landscape

The publishing industry has seen transformative changes with the introduction of innovative advertising technologies. As digital advertising continues to evolve, publishers now have access to a variety of sophisticated tools and strategies that enhance ad monetization...

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The Rising Impact of CTV/OTT Ad Spending

The Rising Impact of CTV/OTT Ad Spending

The advertising landscape within Connected TV (CTV) and Over-The-Top (OTT) media is experiencing unprecedented growth. As consumers increasingly turn to streaming services for entertainment, this evolution presents an invaluable opportunity for advertisers to blend...

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The Rise Of Programmatic CTV: What To Expect In 2024

The Rise Of Programmatic CTV: What To Expect In 2024

As the digital landscape continues to evolve, connected television (CTV) has emerged as a dominant force, capturing a significant portion of viewers' time and attention. With this shift in viewership comes an opportunity for advertisers – programmatic CTV. The...

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Top Programmatic Publishers and What We Can Learn from Them

Top Programmatic Publishers and What We Can Learn from Them

In the ever-evolving world of digital advertising, programmatic advertising has emerged as a game-changer. It's a data-driven, automated approach to buying and placing ads that have revolutionized the way advertisers and publishers connect. In this article, we will...

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The Asian Advantage:  How to Tap into Unrepresented Geographies

The Asian Advantage: How to Tap into Unrepresented Geographies

In the dynamic landscape of today's global economy, businesses are consistently on the lookout for fresh opportunities to expand their horizons and penetrate unexplored markets. Asia, boasting a vast population, diverse cultures, and rapidly growing economies, emerges...

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