Today, we're diving into the world of multicultural marketing and exploring the powerful impact of choosing premium Asian publishers' inventory for your campaigns. In this blog, we'll take you on a journey through the why, how, and what of leveraging premium Asian...
In the dynamic landscape of media and publishing, the role of media representation has emerged as a valuable asset for publishers seeking to navigate the complexities of the industry. Media representation entails partnering with professionals who act as advocates and...
Monetizing a website may appear to be a straightforward process that publishers have been doing since the early days of the Internet. However, it's far more complex than it seems. Selling ad space or inventory is an essential revenue stream for publishers, but it can...
The revolutionary and innovative technology of Programmatic Advertising is swooping advertisers off their feet. Advertisers are allocating more and more portions of their ad budgets towards programmatic. As per the latest forecast, by 2020, programmatic is expected to...
With the ascent of technology, there is a wide shift in the digital advertising world. Everyone is embracing programmatic. At IncrementX, we endeavour to simplify the word programmatic and elucidate why publishers ought to opt for it. Programmatic is an automated...
Internet users abhor online pop-up advertisements. Thus, in order to avoid them, they have been setting up ad blockers incredibly fast. Ad blocking is gaining popularity at a remarkable rate. These are testing times for the online publishing industry worldwide. The...
Having a lucrative blog isn’t exactly that simple, you should be subtle, have behind-the-scenes tweaks and additions that can really improve things greatly with regards to the success of your blog. Monetizing it properly is exceptionally important. Do you intend to...
Recently, mobile ad spends have grown to an extent of surpassing TV and desktop spends. As per data from eMarketer, digital ad spends on mobile account for 70% of all digital ad spends. Publishers should not miss this amazing monetization opportunity. However, it is...