When you run a campaign, what according to you is the most important aspect of the same? Some advertisers would say creative, some might say the timing of the campaign, and some might say, it's the platforms that make the most difference. But everyone will agree with...
The digital advertising space has been a little too comfortable with data collection. For years, third-party cookies have collected the audience’s data for the marketers, while we have followed the same structure. But with the ever-evolving digital landscape, a lot...
Monetization, one word that is extremely important for all the publishers but also extremely tricky and challenging to deal with. Ads need to perform, users demand a smooth experience which need to be delivered, and amidst this the publishers need to squeeze in their...
This is the time you have in hand to recollect the last ad that grabbed your attention. Do you remember being so impressed by an ad that it literally forced you to go onto the website to checkout the brand? Sure, it has occurred to all of us. But chances are, it...
When you think about ads that caught your attention, made you stay or even made you think about those long after, what crosses your mind? Surely ads that are creative, unusual, and more often than not, interactive. That’s how most audiences think today. They are...
When it comes to your ad inventory, monetizing and capitalizing it is extremely crucial, as it has a direct impact on your revenue and operational efficiency. But again, figuring out how to monetize is not simple as well. It’s one of those tough decisions that can...
Revenue generation has always held a key importance in digital marketing, as it's the end goal of any marketer and yet really tricky to crack. With ever changing audience behaviour and data regulations, publishers have the pressure to extract value from their...
The holiday season is round the corner, and it’s safe to say we are too excited for it. And by we, it means the consumers, the brands and the agencies as well. Why? It’s that time of the year, where the consumers are bombarded with countless ads, promotions and offers...