Ad Formats

At IncrementX we design a dynamic Ad placement startergy that drives performance across all magnitudes of devices, platforms and formats.

Ad Types


Display Ads

Display ads, also known as banner ads, are a form of online advertising that consists of graphical or multimedia advertisements displayed on websites, mobile apps, or other digital platforms. These ads are typically composed of images, animations, videos, or interactive elements and are designed to attract the attention of users and promote a product, service, or brand.

Video Ads

Video advertising is a marketing strategy that uses short videos to promote a product or service. These videos are played before, during, or after the main video. Video ads can be displayed as standalone ads or within online video content.



CTV stands for Connected TV. CTV advertising is a type of digital advertising that delivers video ads to viewers while they stream content on their TVs or connected devices. CTV ads can be delivered through smart TVs, gaming consoles, streaming devices, and set-top boxes.

Interstitial Ads

Interstitial ads are full-screen ads that cover the entire interface of a host app or site. They are designed to be placed between content, and are typically displayed at transition points in an app flow, such as between activities, during a pause, or between levels in a game.


Native Ads

 Native advertising is a type of paid advertising that matches the look, feel, and function of the media format where it appears. Native ads are designed to blend in with the content so they don’t disrupt the viewer’s experience. They can appear as a post, image, video, article, or editorial piece of content.