Privacy Policy

We are concerned about privacy issues and want you to be familiar with how we collect, use and share information we receive about our clients and users and the options available to you. If you have any questions, you may contact us (see the “Contacting Us” section below.)


Scope Of This Privacy Policy

This Privacy Policy covers the information that we may collect or receive across the Internet and other digital formats:

  1. from users who
    (i) visit website operated by us, including IncrementX client interfaces (the “Websites”),
    (ii) use our software applications – Native and IncrementX (the “Apps”),
    (iii) use our social media pages (our “Social Media Pages”), and
    (iv) receive email messages that we send to you (collectively, including the Websites, Apps and Social Media Pages, the “IncrementX Pages”);
  2. Through our technologies used by our publisher clients, media buyer clients, and third parties that we use to gather and process the information on their behalf (collectively, including the Websites, the Apps and our Social Media Pages, the “Services”). In this second context, we act as processors for the clients who serve as the data controllers for the information that we obtain from them.

How and What type of information does incrementX collect?

IncrementX collects data about the websites and apps that a user interacts with and the advertisements that a browser or app displays. This information cannot be used by IncrementX to identify a particular individual, so it is called non-personally identifiable information (“non-PII”). This information may include non-PII identifiers (such as device type, IP address without last octet or browser’s user agent string) specific to the user’s browser or device as well as non-PII demographic and interest information provided by third parties.

An individual’s non-PII may be collected by IncrementX when:

  1. IncrementX or a business partner purchases online advertisements on a website that the individual visits or an app that the individual uses.
  2. An IncrementX business partner places one of IncrementX web pixels on a website that the individual visits or uses.

What does IncrementX do with my data?

We use this information to respond to inquiries initiated by individuals, to provide services requested by such individuals, to alert businesses and prospective businesses to changes in services or features, and to provide businesses and prospective businesses with requested information regarding our services. We may follow-up with you directly using this informaation that you have provided to us, including your email address, to discuss our products and services and to respond to inquiries.

We also use Non-PII to assess the use and operation of our Websites, such as how many users visited the websites and the pages accessed. We use this information for our internal analytics, tailor our Websites for our visitors and improve its performance.

How do I delete my information from IncrementX?

To opt-out of receiving the tailored advertising made possible by IncrementX in your current browser or mobile applications on your current device, please visit IncrementX Opt-Out page.

Will your policy always remain intact?

We may change this policy from time to time. Please keep the check on our Privacy Policy regularly for updates.

Will IncrementX notify me of any changes?

We are constantly improving and making additions to our site to provide you with better features and services. As a result, our policies must be continuously revised. Whenever alterations are required, a newly revised policy will be posted to this site, along with the date of the last revision. It is important to us that you are always up to date with IncrementX policies, so check this site often for information on your privacy.

Contacting IncrementX

In regards to privacy issues or the collection of personal data, any questions or concerns can be directed to our dedicated representatives. Please contact them by email at

GDPR Privacy Policy

We do not serve ads to users from EU/EEA regions including the UK & Switzerland. Hence, we will not collect or process any Personal Identifiable Information (PII) such as Email, Phone numbers, Cookie ID, Device ID, IP, etc for EU/EEA regions including the UK & Switzerland. IncrementX utilizes multiple services to obtain imprecise location information generated from complete IP address data. We update our systems regularly to make sure such location information is updated to the best of our knowledge . IncrementX will store the IP address from these regions after removing the last octet from it making it virtually impossible to identify the end-user.

In case you may notice any discrepancy, please email us –