Driving Advertising Forward with Precision and Scale
We connect advertisers with premium demand and publishers with strategic monetization, ensuring measurable impact through data-driven execution.
Who We Are
IncrementX is a global digital media representation partner. We represent publishers, media owners and retailers, connect their inventory with advertiser demand and improve monetization through representation, technology, demand relationships and AI-enabled capabilities, backed by the Vertoz AI-led advertising ecosystem.
Our Vision
Our Mission
Our Media Representation Model
IncrementX sits between represented media owners and the buyers who want their audiences. We present each partner's inventory to advertisers, agencies and demand partners, then help turn that interest into revenue. Every partnership follows the same four steps, adapted to your inventory.
Understand
Review your inventory, audiences, formats and current demand before anything is proposed.
Package
Structure your inventory into clear opportunities buyers can understand and activate.
Connect
Bring your inventory to advertisers, agencies and buying platforms through direct and programmatic routes.
Improve
Review performance with AI-assisted signals and adjust pricing, packaging and demand over time.
Why IncrementX
IncrementX is more than monetization technology. Media owners work with us for a mix of commercial reach, monetization know-how and technology that supports both.
Representation First
Your inventory positioned with advertisers, agencies and demand partners, based on audience value and content quality. Technology supports the work. Representation is the work.
Global Demand Access
Brands, agencies, DSPs, trading desks and programmatic buyers through the IncrementX Demand Marketplace, with teams in the US, UK, UAE and India.
Human + Agentic Representation
People who review your inventory, talk to buyers and work through decisions with you, supported by AI-assisted signals on yield, pricing and demand.
Seller Agent Technology
Seller Agent makes represented inventory discoverable to authorized AI buying agents, alongside the Inventory Marketplace and Curated Deals.
Multi-Channel Expertise
Representation across web, app, CTV and retail media, with practical support on formats, pricing, floors, deals and demand mix.
Vertoz-Backed AdTech Experience
Header bidding support, a video player, ad formats and deal activation where your setup needs them, from a team that is part of the Vertoz AI-led advertising ecosystem.
Human + Agentic Representation
Commercial relationships still decide where premium media is bought. Our people know the inventory, the buyers and the market. Agentic technology extends that reach: Seller Agent makes represented inventory discoverable to authorized AI buying agents today, Agentic Buying brings advertisers to the same inventory, and wider agent-to-agent workflows are being built with partners.
The IncrementX agentic ecosystem
- Advertiser / Buyer
- Agentic Buying
- Buyer Agent
- Seller Agent
- IncrementX Inventory
- Publishers
Our Team
Hiren Shah
Founder & Director
Ashish Shah
Founder & CEO
Gaurav Modi
Vice President – MadTech
Ashish Aggarwal
Ayushmann Rai
Manager – Ad Operation
Himanshu Ralhan
Anurag Tiwari
Publisher Development Manager
Mayank Shah
Publisher Development Specialist
Our Approach
Data-Driven
Performance
Advertising should do more than just appear, it should perform, engage, and convert.
Transparency &
Control
We ensure full visibility, premium placements, and strategic execution across campaigns.
Tech-Enabled
Efficiency
Our advanced advertising solutions streamline buying, selling, and optimizing inventory.
Global Reach, Local
Expertise
We help advertisers expand intelligently while giving publishers the right demand.
Part of Vertoz
IncrementX is part of Vertoz Group (NSE: VERTOZ), the AI-led advertising ecosystem, with a strong presence in India, UAE, UK, US and CA. Media owners we represent benefit from the technology and advertising experience of the wider group. Visit Vertoz.
Global Presence
Our teams work with publishers, media owners, advertisers and agencies from offices in the United States (New Jersey and New York), the United Kingdom (London), the United Arab Emirates and India (Mumbai). See our offices.
About IncrementX FAQs
What IncrementX does, who it works with, and where it fits in agentic advertising. More answers are in the IncrementX FAQ hub.
IncrementX is a global media representation partner and AI-powered monetization platform. It helps publishers earn more from their inventory through premium demand, strategic inventory representation and outcome-focused execution, and it helps advertisers reach quality publisher inventory through curated deals and managed media buying.
IncrementX is part of the Vertoz AI-led advertising ecosystem.
Two groups. On the supply side, IncrementX works with web, app, CTV and OTT publishers, video inventory owners and premium content platforms. On the demand side, it works with brands, agencies, DSPs, trading desks and programmatic buyers, including buyers that use AI buying agents.
IncrementX works with publishers and advertisers across markets, with offices in the United States, the United Kingdom, the UAE and India. Addresses and phone numbers are on the Global Presence page.
They are two sides of the same workflow. Seller Agent sits on the publisher side and makes IncrementX inventory discoverable to authorized AI buying agents. Agentic Buying is the advertiser side: it is how buyers bring AI-powered buying workflows to that inventory to discover, evaluate and activate media.
Put simply, a buyer's agent talks to the IncrementX Seller Agent, and the inventory it finds comes from IncrementX publishers.
Through Seller Agent, which provides an MCP-compatible interface. An authorized buying agent can search inventory against campaign requirements, review attributes such as format, geography, pricing and availability, and initiate deal creation. The agent receives Deal IDs that are then activated through supported buying platforms.
Access is granted by IncrementX. It is not an open, public endpoint.