Connect Your Inventory to Premium Advertiser Demand
IncrementX helps publishers access quality advertiser demand across media environments through a demand marketplace built for stronger monetization outcomes.
Why Publishers Need a Demand Marketplace
A strong demand marketplace helps publishers improve how their inventory is discovered, valued, and monetized across different advertiser buying needs.
Premium Access
Connect with brands, agencies, DSPs, and quality demand partners.
Multi-Channel Monetization
Monetize across web, app, video, CTV, OTT, native, and rich media.
Stronger Demand
Give more relevant buyers the opportunity to compete for available inventory.
Curated Deal Opportunities
Support PMP, PG, audience, contextual, and custom deal opportunities.
Improved Revenue Potential
Match inventory with better demand, formats, and campaign goals.
Built for Publishers Seeking Stronger Demand Access
Demand Marketplace is designed for publishers who want to expand buyer access, improve inventory discovery, and create more revenue opportunities across digital channels.
Publishers With Premium Inventory
Publishers Expanding Demand Sources
Web and App Inventory Owners
Video and CTV Publishers
Programmatic-Ready Publishers
Multi-Market Digital Publishers
How IncrementX Supports Demand Marketplace Access
IncrementX helps publishers connect their inventory with relevant advertiser demand while supporting activation, deal structuring, and monetization performance.
Marketplace Access
Bring inventory into demand environments where advertisers are actively looking for quality supply.
Demand Connections
Connect with premium advertisers, agencies, DSPs, trading desks, and programmatic buyers.
Inventory Matching
Match inventory with suitable campaign goals, audience categories, formats, geographies, and buying preferences.
Deal Activation
Support PMP, PG, curated packages, video, CTV, native, and rich media deal opportunities.
Meet the IncrementX Seller Agent
The agentic access layer for IncrementX inventory.
Seller Agent enables authorized AI buying agents to discover inventory across the IncrementX ecosystem, match opportunities against campaign requirements, and initiate deal creation programmatically.
- Discover Inventory
- Match
- Create Deal
- Activate
Demand Marketplace FAQs
How the IncrementX Demand Marketplace connects inventory with advertiser demand. More answers are in the IncrementX FAQ hub.
It is where IncrementX publisher inventory meets advertiser demand. The marketplace connects inventory with brands, agencies, DSPs, trading desks and programmatic buyers across web, app, video, CTV, OTT, native and rich media, so more relevant buyers can compete for it.
Demand from brands, agencies, DSPs, trading desks and programmatic buyers, buying across display, app, video, CTV, OTT, native and rich media environments.
Inventory is matched against campaign goals, audience categories, formats, geographies and buying preferences. The aim is to put each opportunity in front of the buyers most likely to value it.
Private marketplace (PMP), programmatic guaranteed (PG), audience-based, contextual and custom deals, as well as curated packages. Deals can cover video, CTV, native and rich media inventory.
Through curated deals, private marketplace deals, programmatic guaranteed deals, curation packages or managed DSP campaigns. Buyers using AI buying agents can also discover inventory through Seller Agent.
Seller Agent is the agentic access layer for the marketplace. It lets authorized AI buying agents discover marketplace inventory, match it against campaign requirements and initiate deal creation programmatically.