Access Inventory Through Curated Marketplace Deals
How Private Marketplace Works
Private Marketplace deals give advertisers access to selected premium inventory through exclusive auction where publishers maintain tighter control over participation and placements.
Curated Buyer Access
Publishers invite selected advertisers and brands into private auction environments.
Premium Availability
Gain access to high visibility placements not available through open exchange buying.
Controlled Auction
Approved buyers compete within a restricted marketplace designed for quality-focused delivery.
Flexible Pricing
Work with negotiated floor pricing and controlled bidding for better campaign predictability.
Why Use Private Marketplaces
Private Marketplace deals help maintain quality, transparency, and stronger placement confidence across premium digital environments.
Stronger Brand Safety
Run campaigns across selected publisher environments with better control over where ads appear.
Better Placement Quality
Access premium inventory that supports stronger visibility, relevance, and campaign credibility.
More Transparent Buying
Gain clearer visibility into inventory access, deal structure, and media delivery.
Smarter Audience Alignment
Reach audiences across environments that better match campaign goals, context, and intent.
Built for High Visibility Campaign Experiences
- Display Advertising
- Native Advertising
- Video Placements
- Rich Media Experiences
- Homepage Units
Private Marketplace (PMP) FAQs
Invitation-only auctions for premium publisher inventory. More answers are in the IncrementX FAQ hub.
A PMP deal is an invitation-only auction. Publishers invite selected advertisers into a private auction for premium inventory, and approved buyers compete within that restricted marketplace.
PMPs give access to high-visibility placements that are not available in the open exchange, with fewer competing buyers and clearer visibility into inventory, deal structure and delivery.
PMP deals work with negotiated floor prices and controlled bidding, which makes campaign costs more predictable.
Display, native, video, rich media and homepage units.
Choose PMP when you want premium, brand-safe placements but are happy to bid in a controlled auction. Choose programmatic guaranteed when you need reserved inventory with fixed pricing and committed delivery.