Inventory Marketplace
Discover Media Across the IncrementX Represented Ecosystem
Inventory Marketplace is how advertisers, agencies and buying platforms find opportunities across the media IncrementX represents, across web, app, CTV and retail media.
It is not a self-serve search tool. Tell us what you need, and we match it with represented inventory, then activate it through curated deals, PMP, PG or Agentic Buying.
Find Inventory by What Matters to Your Campaign
Represented inventory can be matched to a brief on the dimensions buyers care about most.
Publisher and Media Environment
The type of media owner and property, from web publishers and apps to CTV platforms and retail media.
Channel
Web, app, video and CTV environments, chosen to fit the campaign.
Category
Content categories that match your brand, product or audience.
Geography
Markets and regions where your campaign needs to run.
Format
Display, native, rich media, video, CTV and high-impact formats.
Context
Content environments and moments that suit your message.
Deal Type
Curated deals, PMP, PG, audience-based and contextual deals.
Who Uses the Inventory Marketplace
Inventory Marketplace serves buyers looking for quality represented media, including:
Brands and Advertisers
Media Agencies
Trading Desks
DSPs and Buying Platforms
Teams Using AI Buying Agents
Media Planners
How Inventory Discovery Works
From brief to activation, the IncrementX team works with you at each step.
Share Your Brief
Tell us your audience, markets, channels, formats, context and timing.
Inventory Matching
We match your brief with inventory across the IncrementX represented ecosystem.
Choose a Deal Route
Activate through curated deals, PMP, PG, managed DSP campaigns or Agentic Buying.
Activate and Optimize
We support activation, pacing and performance reviews once the campaign is live.
Advertiser side: from discovery to buying
- Inventory Marketplace
- Curated Deals
- Agentic Buying
Publisher side: from represented inventory to demand
- Represented Inventory
- Demand Marketplace and Seller Agent
- Buyer Demand
What the Inventory Marketplace Is, and Is Not
It is
The represented media of IncrementX publishers and media owners, available to buyers through the team, curated deals and Agentic Buying.
It is not
A self-serve search tool or an open exchange. Access and deal terms are agreed with IncrementX.
For AI buying agents
Authorized agents can discover inventory and initiate deals through Seller Agent. See Agentic Buying.
Learn More About Inventory Discovery
Guides
Glossary
Inventory Marketplace FAQs
How advertisers discover opportunities across IncrementX represented media. More answers are in the IncrementX FAQ hub.
It is how advertisers, agencies and buying platforms discover media opportunities across the inventory IncrementX represents, across web, app, CTV and retail media. It is not a self-serve search tool: you share what you need and IncrementX matches it with represented inventory.
By sharing a brief covering audience, markets, channels, formats, context and preferred deal type. IncrementX then proposes matching represented inventory and a route to buy it.
Publisher and media environment, channel, content category, geography, format, context and deal type.
Through curated deals, private marketplace or programmatic guaranteed deals, or managed DSP campaigns. Buyers using AI buying agents can use Agentic Buying.
The Inventory Marketplace is the represented media itself. Agentic Buying is one way to reach it: authorized buying agents discover inventory through Seller Agent and initiate deals.
Use Partner With Us and choose the advertiser and agency path. Tell us your goals, markets and timing.
Find the Right Represented Media for Your Campaign
Share your goals, markets and timing. We will propose matching inventory and the best route to buy it.