Seller Agent
Your Inventory. Discoverable by AI Buyers.
IncrementX Seller Agent makes inventory across the IncrementX ecosystem discoverable and accessible to AI-powered media buying agents.
Buying agents can discover relevant inventory, evaluate opportunities, match inventory against campaign requirements, and initiate deal creation through a machine-accessible interface.
Looking for premium CTV and video inventory in the US for a PMP deal.
Matching inventory found across the IncrementX marketplace.
- Discover
- Evaluate
- Match
- Create deal
Deal ID ready for activation
Built for Agent-to-Agent Media Buying
As media buying becomes increasingly agentic, inventory needs to be accessible not only to people and platforms, but also to AI agents.
IncrementX Seller Agent creates an intelligent interface between premium publisher inventory and the emerging ecosystem of AI-powered buying agents.
- Buyer Agent
- IncrementX Seller Agent
- Inventory Discovery
- Matching
- Deal Creation
- Activation
Discover Inventory Programmatically
Authorized buying agents can discover inventory available across the IncrementX ecosystem based on parameters such as:
Site or App
IAB Category
Geography
Device & Environment
Ad Format
Ad Size
Inventory Type
Pricing
Deal Type
Availability
Seller Agent interprets buyer requirements and identifies relevant inventory opportunities across the IncrementX marketplace.
From Discovery to Deal
Seller Agent goes beyond inventory discovery.
Once a buyer identifies suitable inventory, the agent can initiate deal creation and receive the information required to activate the opportunity through the programmatic ecosystem.
- Discover
- Evaluate
- Match
- Create Deal
- Activate
This reduces the manual work traditionally required between buyers, publishers, and media representation teams.
MCP-Compatible Agent Interface
IncrementX Seller Agent provides an MCP-compatible interface designed to enable authorized AI agents and buying systems to interact with IncrementX inventory programmatically.
Discover Inventory
Search available inventory based on campaign requirements.
Evaluate Opportunities
Understand relevant inventory attributes, formats, pricing, and availability.
Create Deals
Initiate deal creation for selected inventory.
Receive Deal IDs
Use generated Deal IDs for activation through supported buying platforms.
Built on the IncrementX Ecosystem
Seller Agent extends IncrementX's role as a media representation partner into the agentic advertising ecosystem.
Publishers continue working with IncrementX for representation and monetization while their inventory becomes accessible to a new generation of AI-powered buying systems.
On the advertiser side, IncrementX Agentic Buying brings buyers and their AI buying agents to the same inventory, so discovery and deal creation can happen agent to agent.
- Advertiser / Buyer
- Agentic Buying
- Buyer Agent
- Seller Agent
- IncrementX Inventory
- Publishers
Seller Agent FAQs
How AI buying agents discover IncrementX inventory and create deals through Seller Agent. More answers are in the IncrementX FAQ hub.
Seller Agent makes inventory across the IncrementX ecosystem discoverable and accessible to AI-powered media buying agents. Through a machine-accessible interface, authorized agents can discover relevant inventory, evaluate opportunities, match them against campaign requirements and initiate deal creation.
In four steps: an authorized buying agent sends its campaign requirements, Seller Agent finds matching inventory across the IncrementX marketplace, the agent evaluates the options, and Seller Agent initiates deal creation for the inventory it selects. The buyer then activates the deal through its buying platform.
Authorized partners: teams building AI buying agents, media buying platforms, DSPs, agencies with their own buying technology and agentic advertising companies. Access is granted by IncrementX on request.
Yes. Seller Agent provides an MCP-compatible interface designed for authorized AI agents and buying systems to work with IncrementX inventory programmatically.
Yes. Deals created through Seller Agent return Deal IDs, which the buyer uses to activate the deal through supported buying platforms.
Request access through the contact form and tell us about the agent or platform you are building. IncrementX reviews each request and shares connection details with approved partners.
New to the terms? Read the plain-English definition of Seller Agent, plus related terms: Buyer Agent, Agentic Buying, Agent-to-Agent Advertising, MCP (Model Context Protocol) in Advertising, Inventory Discovery.
Connect Your Buying Agent
Are you building an AI buying agent, media buying platform, DSP, agency technology, or agentic advertising solution?
Connect with IncrementX to explore inventory discovery and deal creation through Seller Agent.