Agentic Buying
Media Buying, Built for the Agentic Era.
IncrementX Agentic Buying enables AI-powered systems and buying workflows to discover, evaluate, and activate relevant advertising opportunities across the IncrementX media ecosystem.
It makes media discovery and buying more intelligent, more automated and machine-accessible, while your team stays in charge of the goals.
Reach sports fans in the US on CTV and video this quarter.
Searching IncrementX inventory through Seller Agent.
- Discover
- Evaluate
- Match
- Select
Deal ID ready for activation in your buying platform
How Agentic Buying Works
Agentic Buying follows a campaign from objective to activation. A buying agent does the searching and comparing; IncrementX Seller Agent answers with matching inventory and handles deal creation.
Campaign Objective
Start from the brief: audience, markets, formats, budget and timing.
Inventory Discovery
A buying agent searches IncrementX inventory against the campaign requirements.
Evaluation & Matching
Compare formats, pricing, availability and fit before anything is selected.
Deal & Activation
Initiate the deal through Seller Agent and activate it with the Deal ID.
- Campaign Objective
- Agentic Buying
- Inventory Discovery
- Evaluation & Matching
- Deal / Media Selection
- Activation
Why Agentic Buying
Finding the right inventory still takes requests, emails and spreadsheets. Agentic Buying lets a buying agent query IncrementX inventory directly against a brief, compare options and start a deal in the same workflow.
- Machine-Accessible Inventory
- Faster Inventory Discovery
- Requirement-Based Matching
- Programmatic Deal Creation
- Activation Through Deal IDs
- Your Team Sets the Goals
The IncrementX Agentic Ecosystem
Agentic Buying on the advertiser side and Seller Agent on the publisher side are two halves of one workflow. IncrementX is building the infrastructure for agent-to-agent media discovery and transactions between them.
- Advertiser / Buyer
- Agentic Buying
- Buyer Agent
- Seller Agent
- IncrementX Inventory
- Publishers
Buyer agents talk to IncrementX Seller Agent, which represents inventory from IncrementX publishers. Deals are activated in the buyer's own programmatic platform.
What You Can Do Today
Available now
Seller Agent access for buying agents
- Discover IncrementX inventory through an MCP-compatible interface.
- Search by site or app, category, geography, device, format, size, inventory type, pricing, deal type and availability.
- Initiate deal creation and receive Deal IDs for activation through supported buying platforms.
- Access for authorized partners, set up with the IncrementX team.
Being built with partners
Wider agent-led buying
IncrementX is extending agent-to-agent workflows across more of its media ecosystem, working with buyers and platforms that are building AI buying agents.
If that is you, tell us about your workflow and we will share what fits today.
Agentic Buying FAQs
How AI-powered buying workflows discover, evaluate and activate IncrementX inventory. More answers are in the IncrementX FAQ hub.
Agentic Buying is IncrementX's advertiser-side approach to AI-powered media buying. It lets AI buying agents and automated buying workflows discover, evaluate and activate relevant advertising opportunities across the IncrementX media ecosystem.
In traditional buying, finding inventory means requests for proposals, emails and spreadsheets between buyers, publishers and sales teams. With Agentic Buying, a buying agent can query available inventory directly against the campaign brief, compare options and start a deal in the same workflow. Your team still sets the objective and decides what runs.
It follows the campaign from brief to activation: campaign objective, inventory discovery, evaluation and matching, deal or media selection, then activation. On the IncrementX side, the buying agent works with Seller Agent, which returns matching inventory and handles deal creation.
They work as a pair. The buyer's agent represents the campaign; Seller Agent represents IncrementX inventory. The buyer agent sends requirements, Seller Agent responds with matching inventory, and the two complete deal creation together.
IncrementX supports agent-to-agent discovery and deal creation today through Seller Agent. Activation then runs through the buyer's programmatic platform using the Deal ID. IncrementX is continuing to build out agent-to-agent workflows with partners, so ask the team what is available for your setup.
Use the contact form and tell us about your buying workflow or the agent you are building. IncrementX will review access and walk you through next steps.
New to the terms? Read the plain-English definition of Agentic Buying, plus related terms: Buyer Agent, Seller Agent, Agentic Advertising, MCP (Model Context Protocol) in Advertising, Inventory Discovery.
Bring Your Buying Agent to IncrementX
Building an AI buying agent, media buying platform, DSP integration or agency buying workflow?
Talk to IncrementX about connecting it to inventory discovery and deal creation.