The holiday season is round the corner, and it’s safe to say we are too excited for it. And by we, it means the consumers, the brands and the agencies as well. Why? It’s that time of the year, where the consumers are bombarded with countless ads, promotions and offers...
The United States is a blend of many cultures, and this diversity drives consumer behavior. The development of multicultural advertising has radically altered the way brands communicate, strategize, and even grow in recent years. It encompasses much more than merely...
In today’s competitive digital environment, success hinges not on mere visibility, but on engaging the precise audience with the right message. As more brands compete for attention, gaining that attention is not enough; it is also necessary to deliver deeply...
Have you ever noticed how some advertisements seem to understand and make you feel seen, whereas others miss the mark completely? It's not an accident. It is a result of brands consciously trying to create inclusive and welcoming spaces through their ads.And probably...
The market is ever-changing and evolving, which is why the brands are always on the lookout for the next big opportunity-the untapped territory that holds the key to growth and success. There are so many things to consider, though: demographics, economic power,...
We’ve all seen a shift in the digital advertising landscape, and it being an ever changing industry, it's bound to happen. But during the shift, there are some channels that have stood apart, and Connected TV or better known as CTV is one of them. It stands out as one...
Have you ever watched an advertisement and thought to yourself, “It looks like it’s made for me” or “It’s so relatable”? Surely, we’ve all come across such ads that feel personal and directed towards us. But have you wondered how brands manage to reach just the right...
Have you ever seen an advertisement and been struck by it, to the point that even after hours of witnessing, it still didn’t leave your mind? Forget hours, there are some advertisements that don’t leave your mind at all. For example, the Nirma detergent jingle. We’re...