Programmatic advertising

Have you ever noticed how some advertisements seem to understand and make you feel seen, whereas others miss the mark completely? It's not an accident. It is a result of brands consciously trying to create inclusive and welcoming spaces through their ads.And probably...

The market is ever-changing and evolving, which is why the brands are always on the lookout for the next big opportunity-the untapped territory that holds the key to growth and success. There are so many things to consider, though: demographics, economic power,...

We’ve all seen a shift in the digital advertising landscape, and it being an ever changing industry, it's bound to happen. But during the shift, there are some channels that have stood apart, and Connected TV or better known as CTV is one of them. It stands out as one...

Have you ever watched an advertisement and thought to yourself, “It looks like it’s made for me” or “It’s so relatable”? Surely, we’ve all come across such ads that feel personal and directed towards us. But have you wondered how brands manage to reach just the right...

Have you ever seen an advertisement and been struck by it, to the point that even after hours of witnessing, it still didn’t leave your mind? Forget hours, there are some advertisements that don’t leave your mind at all. For example, the Nirma detergent jingle. We’re...

The publishing industry has seen transformative changes with the introduction of innovative advertising technologies. As digital advertising continues to evolve, publishers now have access to a variety of sophisticated tools and strategies that enhance ad monetization...

The advertising landscape within Connected TV (CTV) and Over-The-Top (OTT) media is experiencing unprecedented growth. As consumers increasingly turn to streaming services for entertainment, this evolution presents an invaluable opportunity for advertisers to blend...