Unlimited Demand Sources | Exclusive Pre-bid Auctions | Enhanced Revenue
Publishers can get bids from preferred demand sources even before seeking bids from other demand sources, all in real-time.
What Is Header Bidding?
Header-bidding is a pre-bidding programmatic technique where publishers offer their ad inventories to multiple ad exchanges and integrate their demand across multiple sources. This leads to greater competition which in turn results in better revenues for them.
Client-Side Header Bidding
Our client-side header bidding solutions aim to get you the best price for your inventory. Supercharge the competition by integrating multiple demand partners to boost the competition, receive the highest bid, and increase your revenue.
Server-Side Header Bidding
With our server-side header bidding solutions, you get quick loading time with increased competition for a better yield. The vendor’s ad server will make multiple calls to the demand partners so you don’t have to take efforts.
Multiple Demand Sources
Integrate multiple external demand sources that compete in an external auction whose winner then competes with the internal demans sources of the website.
Receive bids simultaneously from multiple demand partners prior to making calls to the ad server, leading to higher ad revenue.
Open competition between external and internal demand source benefits publishers by helping them understand the real value of their inventory.
Enhanced User Experience
Reduce the auction latency and deliver better user experience to your visitors with faster loadings sites and apps.
The header bidding technique helps publishers to multiply their revenue with increased eCPM as compared to traditional monetization techniques.
Set timelimits for which the setup must wait for the bids from each demand partner before the auction stops.