10 Ways Media Representation Benefits Publishers
In the dynamic landscape of media and publishing, the role of media representation has emerged as a valuable asset for publishers seeking to navigate the complexities of the industry. Media representation entails partnering with professionals who act as advocates and intermediaries, connecting publishers with advertisers, negotiating deals, and maximizing revenue opportunities. Table of contents: Enhanced […]
Strategies for Publishers to Monetize Their Websites
August 16, 2023 Monetizing a website may appear to be a straightforward process that publishers have been doing since the early days of the Internet. However, it’s far more complex than it seems. Selling ad space or inventory is an essential revenue stream for publishers, but it can be a daunting task if not done […]
3 Reasons For Publishers To Go Programmatic ASAP!
The revolutionary and innovative technology of Programmatic Advertising is swooping advertisers off their feet. Advertisers are allocating more and more portions of their ad budgets towards programmatic. As per the latest forecast, by 2020, programmatic is expected to account for 68% of digital media advertising. While programmatic is the flavour of the day for advertisers, […]
What Programmatic Advertising Has To Offer Publishers
April 11, 2022 With the ascent of technology, there is a wide shift in the digital advertising world. Everyone is embracing programmatic. At IncrementX, we endeavour to simplify the word programmatic and elucidate why publishers ought to opt for it. Programmatic is an automated process which includes real-time bidding (RTB) and artificial intelligence technology for […]
Why Ad Blockers Are Turning Out To Be A Nightmare For Publishers
April 11, 2022 Internet users abhor online pop-up advertisements. Thus, in order to avoid them, they have been setting up ad blockers incredibly fast. Ad blocking is gaining popularity at a remarkable rate. These are testing times for the online publishing industry worldwide. The question to be asked here is that by what means would […]
7 Things You Need To Consider Before Monetizing Your Content
April 11, 2022 Having a lucrative blog isn’t exactly that simple, you should be subtle, have behind-the-scenes tweaks and additions that can really improve things greatly with regards to the success of your blog. Monetizing it properly is exceptionally important. Do you intend to monetize your blog? Would you like to find out about monetizing […]
3 Ways To Choose Your In-App Monetization Partner Wisely
April 11, 2022 Recently, mobile ad spends have grown to an extent of surpassing TV and desktop spends. As per data from eMarketer, digital ad spends on mobile account for 70% of all digital ad spends. Publishers should not miss this amazing monetization opportunity. However, it is important to choose the right monetization partner. For […]
7 Steps To Follow To Yield Better Revenue With Content
April 11, 2022 Publishers know the drill – create amazing content that goes viral, attract more visitors and increase the traffic, monetize the traffic to generate revenue. Pretty straightforward, right? But not so easy. It involves a lot more efforts. The topic must be interesting enough for the potential readers, it must create a buzz […]
Why IncrementX Is Favourite Of Ad-exchanges And How It Helps Publishers Grow
April 11, 2022 IncrementX – empowering publishers for smarter monetization. We provide publishers the access to programmatic demand, technology & ad operations expertise so they can focus on their prowess – content & user experience. IncrementX is not just another Supply Side Platform. It is a monetization platform that uses smart and cutting-edge technology to […]