Client-side Header Bidding
Build higher competition in real-time and get high yield and eCPMs
Discover the actual revenue potential of your inventory by increasing the competition across various demand sources and get higher bids for your ad inventories.
Working Of The Client-side Header Bidding
Advantages
Enhanced eCPM
The yield increases with an increase in the competition for your inventory.
Better Fill Rate
With more demand partners being added to the wrapper, the fill rate also increases.
Scalability
It’s a hassle-free process for publishers to add or remove the demand sources as per their requirements.
Command Over Demand
Publishers can control the first bids from premium demand of their choice before broadcasting the ad request to other demand partners.