Client-side Header Bidding

Build higher competition in real-time and get high yield and eCPMs

Discover the actual revenue potential of your inventory by increasing the competition across various demand sources and get higher bids for your ad inventories.

Working Of The Client-side Header Bidding

Advantages

Increased eCPMs

Enhanced eCPM

The yield increases with an increase in the competition for your inventory.
Increased Fill Rate

Better Fill Rate

With more demand partners being added to the wrapper, the fill rate also increases.
Scalability

Scalability

It’s a hassle-free process for publishers to add or remove the demand sources as per their requirements.
Control Over Demand

Command Over Demand

Publishers can control the first bids from premium demand of their choice before broadcasting the ad request to other demand partners.

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