{"id":990438,"date":"2025-03-03T12:32:31","date_gmt":"2025-03-03T12:32:31","guid":{"rendered":"https:\/\/staging.incrementx.com\/?p=990438"},"modified":"2025-03-26T06:44:34","modified_gmt":"2025-03-26T06:44:34","slug":"boosting-conversions-licious-on-swiggy","status":"publish","type":"post","link":"https:\/\/www.incrementx.com\/mena\/boosting-conversions-licious-on-swiggy\/","title":{"rendered":"Boosting Conversions: Licious on Swiggy"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<h4 style=\"text-align: justify;\">Campaign Overview<\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Licious, a premium online meat and seafood brand, partnered with IncrementX to enhance its brand visibility and performance on Swiggy. The campaign focused on strategic ad placements on Swiggy\u2019s post-order tracking screen, targeting high-intent consumers who frequently order food online.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With an emphasis on metro and mini-metro audiences, we designed a data-driven advertising approach to maximize engagement, conversions, and brand recall, ensuring that Licious stood out in a competitive food delivery space.<\/span><\/p>\n<h4 style=\"text-align: justify;\">Objective<\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The campaign aimed to increase brand awareness and drive conversions among Swiggy\u2019s high-purchasing-power users. By leveraging high-visibility ad placements, the objective was to capture the attention of food lovers at a crucial moment, while they track their orders, maximizing recall and engagement.<\/span><\/p>\n<h4 style=\"text-align: justify;\">Challenges<\/h4>\n<ul style=\"text-align: justify;\">\n<li><b>Audience Relevance:<\/b><span style=\"font-weight: 400;\"> Identifying and engaging Swiggy users with the highest intent to purchase premium meat and seafood products.<\/span><\/li>\n<li><b>Optimal Placement:<\/b><span style=\"font-weight: 400;\"> Ensuring ad placements were strategically positioned for maximum visibility and conversions.<\/span><\/li>\n<li><b>Category Performance: <\/b><span style=\"font-weight: 400;\">Understanding and leveraging the best-performing product category to drive higher sales.<\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Execution<\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We executed a highly targeted digital ad strategy focused on Swiggy\u2019s post-order tracking screen, ensuring that Licious engaged with users actively waiting for their orders.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Platforms Used:<\/b><span style=\"font-weight: 400;\"> Swiggy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Target Audience:<\/b><span style=\"font-weight: 400;\"> Metro &amp; Mini-Metro City Consumers with high purchasing power and willingness to spend.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Duration: <\/b><span style=\"font-weight: 400;\">3 months<\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Results &amp; Impact<\/h4>\n<ul>\n<li><b>Massive Reach:<\/b><span style=\"font-weight: 400;\"> The campaign significantly reinforced Licious\u2019s brand presence among food delivery users through widespread visibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High-Intent Audience:<\/b><span style=\"font-weight: 400;\"> Strategic placement on the post-order tracking screen ensured visibility at a key moment, driving stronger brand recall.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Category Optimization:<\/b><span style=\"font-weight: 400;\"> Campaign insights positioned Ready-to-Eat as a high-performing category, guiding future strategy and targeting.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Through precise audience targeting and optimized ad placements, we helped Licious maximize its digital presence on Swiggy, driving strong engagement and brand recall.<\/span><\/p>\n<\/div>\n<p><!-- .vgblk-rw-wrapper --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campaign Overview Licious, a premium online meat and seafood brand, partnered with IncrementX to enhance its brand visibility and performance on Swiggy. The campaign focused on strategic ad placements on Swiggy\u2019s post-order tracking screen, targeting high-intent consumers who frequently order food online. With an emphasis on metro and mini-metro audiences, we designed a data-driven advertising&#8230;<\/p>\n","protected":false},"author":1,"featured_media":990439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[],"class_list":["post-990438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boosting Conversions: Licious on Swiggy - IncrementX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incrementx.com\/mena\/boosting-conversions-licious-on-swiggy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boosting Conversions: Licious on Swiggy - IncrementX\" \/>\n<meta property=\"og:description\" content=\"Campaign Overview Licious, a premium online meat and seafood brand, partnered with IncrementX to enhance its brand visibility and performance on Swiggy. 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