{"id":990434,"date":"2025-03-03T12:29:09","date_gmt":"2025-03-03T12:29:09","guid":{"rendered":"https:\/\/staging.incrementx.com\/?p=990434"},"modified":"2025-03-26T06:44:34","modified_gmt":"2025-03-26T06:44:34","slug":"targeting-career-seekers-upes-on-snapchat","status":"publish","type":"post","link":"https:\/\/www.incrementx.com\/mena\/targeting-career-seekers-upes-on-snapchat\/","title":{"rendered":"Targeting Career Seekers: UPES on Snapchat"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<h4 style=\"text-align: justify;\">Campaign Overview<\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">UPES, a leading higher education institution, aimed to increase awareness of its career-driven academic programs by leveraging Snapchat\u2019s highly engaging ad ecosystem. The goal was to reach students and parents, educating them about UPES\u2019s specialized courses, career opportunities, and academic excellence.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With our data-driven targeting and creative execution, the campaign successfully connected with high-intent students, positioning UPES as a top choice for career-focused education.<\/span><\/p>\n<h4 style=\"text-align: justify;\">Objective<\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">UPES sought to enhance its digital presence by engaging high school and university students actively seeking career-defining education. The objective was to establish UPES as a top-tier institution by driving awareness, increasing student interest, and highlighting key academic offerings.<\/span><\/p>\n<h4 style=\"text-align: justify;\">Challenges<\/h4>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Targeting Accuracy:<\/b><span style=\"font-weight: 400;\"> Reaching students and parents actively seeking educational opportunities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Education Sector Competition:<\/b><span style=\"font-weight: 400;\"> Cutting through the clutter of multiple institutions advertising.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Balancing Information &amp; Creativity: <\/b><span style=\"font-weight: 400;\">Making academic content visually engaging while retaining key messaging.<\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Execution<\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We implemented a multi-format ad strategy, leveraging Snap Ads for static visuals and Commercial Ads for engaging video storytelling.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Platforms Used:<\/b><span style=\"font-weight: 400;\"> Snapchat<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Target Audience: <\/b><span style=\"font-weight: 400;\">M\/F, 15-25 years &#8211; High school and university students, avid readers, and career-focused individuals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Duration:<\/b><span style=\"font-weight: 400;\"> 1 month<\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Results &amp; Impact<\/h4>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Massive Reach:<\/b><span style=\"font-weight: 400;\"> The campaign reached a wide audience of students and parents, effectively showcasing UPES offerings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High Engagement:<\/b><span style=\"font-weight: 400;\"> Snap Ads achieved a strong 2.52% click-through rate, well above industry standards.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Compelling Video Performance:<\/b><span style=\"font-weight: 400;\"> The video content drove strong completion rates, indicating high audience interest and message retention.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Through highly targeted and interactive advertising, we helped UPES stand out in the competitive education sector, ensuring millions of students engaged with the brand in a meaningful way.<\/span><\/p>\n<\/div>\n<p><!-- .vgblk-rw-wrapper --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campaign Overview UPES, a leading higher education institution, aimed to increase awareness of its career-driven academic programs by leveraging Snapchat\u2019s highly engaging ad ecosystem. The goal was to reach students and parents, educating them about UPES\u2019s specialized courses, career opportunities, and academic excellence. With our data-driven targeting and creative execution, the campaign successfully connected with&#8230;<\/p>\n","protected":false},"author":1,"featured_media":990435,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[],"class_list":["post-990434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Targeting Career Seekers: UPES on Snapchat - IncrementX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incrementx.com\/mena\/targeting-career-seekers-upes-on-snapchat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Targeting Career Seekers: UPES on Snapchat - IncrementX\" \/>\n<meta property=\"og:description\" content=\"Campaign Overview UPES, a leading higher education institution, aimed to increase awareness of its career-driven academic programs by leveraging Snapchat\u2019s highly engaging ad ecosystem. 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