{"id":4702,"date":"2022-04-11T10:43:33","date_gmt":"2022-04-11T10:43:33","guid":{"rendered":"https:\/\/www.incrementx.com\/?p=4702"},"modified":"2026-05-14T13:42:01","modified_gmt":"2026-05-14T13:42:01","slug":"why-incrementx-is-favourite-of-ad-exchanges-and-how-it-helps-publishers-grow","status":"publish","type":"post","link":"https:\/\/www.incrementx.com\/mena\/why-incrementx-is-favourite-of-ad-exchanges-and-how-it-helps-publishers-grow\/","title":{"rendered":"Why IncrementX Is Favourite Of Ad-exchanges And How It Helps Publishers Grow"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4702\" class=\"elementor elementor-4702\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06074d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06074d8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d83f517\" data-id=\"d83f517\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb2eca6 elementor-widget elementor-widget-heading\" data-id=\"bb2eca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why IncrementX Is Favourite Of Ad-exchanges And How It Helps Publishers Grow<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-395c046 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"395c046\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-a311563\" data-id=\"a311563\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-773e5222 elementor-widget elementor-widget-text-editor\" data-id=\"773e5222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-6466\" src=\"https:\/\/www.incrementx.com\/wp-content\/uploads\/2022\/04\/IncrementX-1200X630.jpg\" alt=\"\" \/><\/p>\n<p><strong>April 11, 2022<\/strong><\/p>\n<p>IncrementX \u2013 empowering<br \/>publishers for smarter monetization. We provide publishers the access to programmatic demand, technology &amp; ad operations expertise so they can focus on their prowess \u2013 content &amp; user experience.<\/p>\n<p>IncrementX is not just another Supply Side Platform. It is a monetization platform that uses smart and cutting-edge technology to yield best revenue for publishers. The platform\u2019s AI &amp; ML driven algorithms help publishers completely for ad revenue optimization. Right from managing the ad operations and optimization, we provide all the help publishers might need. IncrementX is a monetization syndicate that focuses on publishers\u2019 ad revenue growth. We provide publishers with ad placement support, ad operations, monetization strategies, advanced technology &amp; expertise to power their complete growth.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6712511 elementor-widget elementor-widget-html\" data-id=\"6712511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\r\n<html>\r\n<head>\r\n<style>\r\n.rwd-table {\r\n  margin: auto;\r\n  min-width: 300px;\r\n  max-width: 100%;\r\n  border-collapse: collapse;\r\n}\r\n\r\n.rwd-table tr:first-child {\r\n  border-top: none;\r\n  background: #428bca;\r\n  color: #fff;\r\n}\r\n\r\n.rwd-table tr {\r\n  border-top: 1px solid #ddd;\r\n  border-bottom: 1px solid #ddd;\r\n  background-color: #f5f9fc;\r\n}\r\n\r\n.rwd-table tr:nth-child(odd):not(:first-child) {\r\n  background-color: #ebf3f9;\r\n}\r\n\r\n.rwd-table th {\r\n  display: none;\r\n}\r\n\r\n.rwd-table td {\r\n  display: block;\r\n}\r\n\r\n.rwd-table td:first-child {\r\n  margin-top: .5em;\r\n}\r\n\r\n.rwd-table td:last-child {\r\n  margin-bottom: .5em;\r\n}\r\n\r\n.rwd-table td:before {\r\n  content: attr(data-th) \": \";\r\n  font-weight: bold;\r\n  width: 120px;\r\n  display: inline-block;\r\n  color: #000;\r\n}\r\n\r\n.rwd-table th,\r\n.rwd-table td {\r\n  text-align: left;\r\n}\r\n\r\n.rwd-table {\r\n  color: #333;\r\n  border-radius: .4em;\r\n  overflow: hidden;\r\n}\r\n\r\n.rwd-table tr {\r\n  border-color: #bfbfbf;\r\n}\r\n\r\n.rwd-table th,\r\n.rwd-table td {\r\n  padding: .5em 1em;\r\n}\r\n@media screen and (max-width: 601px) {\r\n  .rwd-table tr:nth-child(2) {\r\n    border-top: none;\r\n  }\r\n}\r\n@media screen and (min-width: 600px) {\r\n  .rwd-table tr:hover:not(:first-child) {\r\n    background-color: #d8e7f3;\r\n  }\r\n  .rwd-table td:before {\r\n    display: none;\r\n  }\r\n  .rwd-table th,\r\n  .rwd-table td {\r\n    display: table-cell;\r\n    padding: .25em .5em;\r\n  }\r\n  .rwd-table th:first-child,\r\n  .rwd-table td:first-child {\r\n    padding-left: 0;\r\n  }\r\n  .rwd-table th:last-child,\r\n  .rwd-table td:last-child {\r\n    padding-right: 0;\r\n  }\r\n  .rwd-table th,\r\n  .rwd-table td {\r\n    padding: 1em !important;\r\n  }\r\n}\r\n\r\n\r\n\r\n<\/style>\r\n<\/head>\r\n<body>\r\n<table class=\"rwd-table\">\r\n  <tr style=\"background-color: #4C61FE; color:#fff;\r\n}\">\r\n    <th><\/th>\r\n    <th>SSPs \/ Ad Exchanges<\/th>\r\n    <th>IncrementX<\/th>\r\n  <\/tr>\r\n  <tr>\r\n    <td><b>RTB Auction<\/b><\/td>\r\n    <td>Yes<\/td>\r\n    <td>Yes<\/td>\r\n  <\/tr>\r\n  <tr style=\" line-height: 1.6;\">\r\n    <td><b>Augmented Demand Pool via other SSP\u2019s \/ Exchanges<\/b><\/td>\r\n    <td>No. Limited demand. Only from connected DSPs and Trading Desks.<\/td>\r\n    <td><b>Yes.<\/b> \u2013 IncrementX works with other SSPs\/Exchanges and runs their demand pool for publisher inventory.<\/td>\r\n  <\/tr>\r\n  <tr style=\" line-height: 1.6;\">\r\n    <td><b>PMP Representation<\/b><\/td>\r\n    <td>Initiated by the publishers only for their own Inventory.<\/td>\r\n    <td>Initiated by IncrementX collectively for publishers\u2019 inventory, as large and multiple buckets attract better prices.<\/td>\r\n  <\/tr>\r\n  <tr style=\" line-height: 1.6;\">\r\n    <td><b>Ad Ops Support<\/b><\/td>\r\n    <td>No<\/td>\r\n    <td><b>Yes.<\/b> IncrementX manages ad server \/ DFP and ad placements on the behalf of publishers.<\/td>\r\n  <\/tr>\r\n  <tr style=\" line-height: 1.6;\">\r\n    <td><b>Bring Your Own Demand<\/b><\/td>\r\n    <td>No<\/td>\r\n    <td><b>Yes.<\/b> IncrementX manages publishers\u2019 ad server, onboard & manage direct demand as well as demand from other networks and exchange partners.<\/td>\r\n  <\/tr>\r\n  <tr style=\" line-height: 1.6;\">\r\n    <td><b>Type of Publishers<\/b><\/td>\r\n    <td><b>Big-name Publishers<\/b> \u2013 SSPs generally give attention to top 1000 Alexa ranking sites.<\/td>\r\n    <td><b>Mid-Size Publishers<\/b> \u2013 IncrementX also works with Mid-Size Publishers and hand-holds them on their path of transforming onto a big-name publisher.<\/td>\r\n  <\/tr>\r\n  <tr style=\" line-height: 1.6;\">\r\n    <td><b>Header Bidding Implementation Support<\/b><\/td>\r\n    <td>No<\/td>\r\n    <td><b>Yes.<\/b> We hand-hold publishers and setup prebid on ad server.<\/td>\r\n  <\/tr>\r\n<\/table>\r\n\r\n<\/body>\r\n<\/html>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-870f095 elementor-widget elementor-widget-text-editor\" data-id=\"870f095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>IncrementX believes that publishers must focus on their forte i.e. producing the best content and must say goodbye to all the monetization and inventory management hassle. With this approach in mind, Team IncrementX works towards helping publishers grow their ad revenue by providing them premium demand, effective content strategies &amp; domain expertise. IncrementX provides publishers a centralized platform for connecting with multiple ad exchanges\/SSPs, ad networks, and even individual DSPs\/Trading Desks in order to sell ad inventory for the highest possible price.<\/p>\n<p>Most SSPs give preference to the top publishers. Such SSPs have an approach which involves working only with large publishers. As most big-name publishers have in-house ops team, it becomes easier for SSPs to work with them. IncrementX does not follow such a preferential approach. Irrespective of the fact whether the publisher ranks in top 1000 or not, we treat each of our publishers with the highest attention and try to curate a personalized monetization plan suitable for their traffic and audience behaviour.<\/p>\n<p>SSPs\/Ad Exchanges work with IncrementX for their mid-size publishers\u2019 strategy as it becomes difficult for them to work with mid-size publishers as they can\u2019t invest much in building internal ops. IncrementX helps SSPs\/Ad Exchanges&nbsp;to get mid-size publishers\u2019 traffic and the best part is SSPs\/Ad exchanges don\u2019t need to hand-hold such publishers because IncrementX will do it for them.<\/p>\n<p>IncrementX works with a wide range of publishers, for whom, we have curated multiple personalized monetization solutions which include \u2013 RTB, Yield Optimization, Header Bidding, PMP Representation, Ad Refresh, and Multilingual Native Advertising. Apart from catering to their monetization needs, we also help in the areas like content strategy, understanding the online monetization industry and achieving growth. We place publishers at the center of the business and our highly skilled experts help them grow.<\/p>\n<p>Simple monetization platforms are pass\u00e9. It\u2019s about time that publishers upgrade to a platform that adds more value than SSPs. IncrementX is a platform that combines the power of smart monetization with strategic inventory management in order to provide a comprehensive growth to its publishers.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-15392aa\" data-id=\"15392aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IncrementX \u2013 Empowering publishers for smarter monetization. We provide publishers the access to programmatic demand, technology &amp; ad operations expertise so they can focus on their prowess \u2013 content &amp; user experience. IncrementX is not just another Supply Side Platform. It is a monetization platform that uses smart and cutting-edge technology to yield best revenue&#8230;<\/p>\n","protected":false},"author":1,"featured_media":224907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102],"tags":[],"class_list":["post-4702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How IncrementX Helps Publishers Grow Across the MENA Region<\/title>\n<meta name=\"description\" content=\"Explore how IncrementX drives publisher growth in MENA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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