{"id":226554,"date":"2024-12-11T08:04:01","date_gmt":"2024-12-11T08:04:01","guid":{"rendered":"https:\/\/www.incrementx.com\/?p=226554"},"modified":"2026-05-14T12:48:46","modified_gmt":"2026-05-14T12:48:46","slug":"how-pmp-and-pg-deals-redefine-publisher-revenue-streams","status":"publish","type":"post","link":"https:\/\/www.incrementx.com\/mena\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\/","title":{"rendered":"How PMP and PG Deals Redefine Publisher Revenue Streams?"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\"><span style=\"font-size: 18px; text-align: justify;\">Revenue generation has always held a key importance in digital marketing, as it&#8217;s the end goal of any marketer and yet really tricky to crack. With ever changing audience behaviour and data regulations, publishers have the pressure to extract value from their inventory. These are just a few of the challenges that a publisher faces, but again to make things easier, they have <em>PMP<\/em> (Private Marketplace) and <em>PG<\/em> (Programmatic Guaranteed) deals that bridge the gap between premium inventory and stable revenue.<\/span><\/p>\n<p><span style=\"font-size: 18px; text-align: justify;\"><a href=\"https:\/\/www.incrementx.com\/mena\/\"><strong>IncrementX<\/strong><\/a>, as a platform, works with a lot of publishers, and helps them navigate this complexity of <em>programmatic advertising<\/em> with ease. But what makes these models so effective and beneficial? Continue reading and you shall find out.<\/span><\/p>\n<div class=\"table-of-contents\" style=\"background: #d5d8eb; padding: 18px 18px 18px; border-radius: 5px;\">\n<h5><strong>Table of contents:<\/strong><\/h5>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#pmp-pg-deals\">What Are PMP and PG Deals?<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#how-pmp-and-pg-deals-benefit-publishers\">How PMP and PG Deals Benefit Publishers?<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#pmp-pg-strategy\">How IncrementX Enhances PMP and PG Strategies<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#why-pmp-pg-deals-are-here-to-stay\">Why PMP and PG Deals Are Here to Stay?<\/a><\/li>\n<\/ul>\n<\/div>\n<p><b id=\"pmp-pg-deals\" style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\">What Are PMP and PG Deals?<\/b><br \/>\n<span style=\"font-size: 18px; text-align: justify;\">Before moving forward, let\u2019s start with the basics of knowing what these deals really are.<\/span><\/p>\n<p><b style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\">Private Marketplace:<\/b><br \/>\n<span style=\"font-size: 18px; text-align: justify;\">Private Marketplace, is exactly what it suggests. It is a private auction, where publishers offer <em>premium ad inventory<\/em> to invited or specific advertisers. While it&#8217;s still programmatic, it empowers publishers to be more in control of their inventory and the buyers with exclusive ad spots.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-226558 size-full aligncenter\" src=\"https:\/\/staging.incrementx.com\/wp-content\/uploads\/2024\/12\/IX-Blog_How-Private-Marketplace-Deals-Work_1.webp\" alt=\"IX-Blog_How-Private-Marketplace-Deals-Work_1\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.incrementx.com\/mena\/wp-content\/uploads\/2024\/12\/IX-Blog_How-Private-Marketplace-Deals-Work_1.webp 1024w, https:\/\/www.incrementx.com\/mena\/wp-content\/uploads\/2024\/12\/IX-Blog_How-Private-Marketplace-Deals-Work_1-300x150.webp 300w, https:\/\/www.incrementx.com\/mena\/wp-content\/uploads\/2024\/12\/IX-Blog_How-Private-Marketplace-Deals-Work_1-768x384.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\">Programmatic Guaranteed:<\/b><br \/>\n<span style=\"font-size: 18px; text-align: justify;\">Again, as the name states, here the ad spot is guaranteed wherein, both advertisers and publishers negotiate a deal at a fixed rate. The execution here is automated, so it blends the reliability of direct deals with the efficiency of <em>programmatic technology<\/em>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-226559 size-full\" src=\"https:\/\/staging.incrementx.com\/wp-content\/uploads\/2024\/12\/IX-Blog_How-Private-Marketplace-Deals-Work_2.webp\" alt=\"IX-Blog_How-Private-Marketplace-Deals-Work_2\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.incrementx.com\/mena\/wp-content\/uploads\/2024\/12\/IX-Blog_How-Private-Marketplace-Deals-Work_2.webp 1024w, https:\/\/www.incrementx.com\/mena\/wp-content\/uploads\/2024\/12\/IX-Blog_How-Private-Marketplace-Deals-Work_2-300x150.webp 300w, https:\/\/www.incrementx.com\/mena\/wp-content\/uploads\/2024\/12\/IX-Blog_How-Private-Marketplace-Deals-Work_2-768x384.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-size: 18px; font-weight: 400;\">These models address some of the longstanding pain points in digital advertising, like low CPMs, lack of transparency, and ad placement concerns by offering predictability and control to both sides of the transaction.<\/span><\/p>\n<p><b id=\"how-pmp-and-pg-deals-benefit-publishers\" style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\">How PMP and PG Deals Benefit Publishers?<\/b><br \/>\n<span style=\"font-size: 18px; text-align: justify;\">As we already established, publishers face a lot of revenue challenges, and these programmatic models are the essential strategies to remain relevant and competitive in the digital landscape. Let\u2019s understand how.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 18px; text-align: justify;\"><b>Commanding Higher CPMs<\/b><br \/>\n<span style=\"font-weight: 400;\">Open auctions usually get really competitive, wherein advertisers seek the lowest possible CPMs. But <\/span><i><span style=\"font-weight: 400;\">PMP and PG <\/span><\/i><span style=\"font-weight: 400;\">change the narrative by offering premium placements and ad spots to the publishers. All this takes place in a controlled environment, thereby allowing publishers to command significantly higher rates.<\/span> <\/span><\/li>\n<li><span style=\"font-size: 18px; text-align: justify;\"><b>Capitalizing on First-Party Data<\/b><br \/>\n<span style=\"font-weight: 400;\">First party data is really important to publishers and <\/span><i><span style=\"font-weight: 400;\">PMP and PG deals<\/span><\/i><span style=\"font-weight: 400;\"> allow publishers to monetize their audience insights without sacrificing user privacy, making them compliant with emerging regulations while staying competitive.<\/span> <\/span><\/li>\n<li><span style=\"font-size: 18px; text-align: justify;\"><b>Creating a Brand Safe Environment<\/b><br \/>\n<span style=\"font-weight: 400;\">Ad fraud and wrong placements are ongoing concerns, but PMP and PG deals give publishers the power to select the advertisers, which ensures that only relevant and high-quality ads are shown. For advertisers, this means they can trust that their ads will appear in safe and suitable environments, protecting their brand&#8217;s reputation.<\/span> <\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 18px; text-align: justify;\"><b id=\"pmp-pg-strategy\">How IncrementX Enhances PMP and PG Strategies<\/b><br \/>\n<span style=\"font-size: 18px; text-align: justify;\"><span style=\"font-weight: 400;\">Although these models ease out a lot of things in itselves, utilizing their full potential needs expertise. <\/span><a href=\"https:\/\/www.incrementx.com\/mena\/\"><b>IncrementX <\/b><\/a><span style=\"font-weight: 400;\">works with publishers to design PMP and PG strategies as per inventory and audience.<\/span> <\/span><\/span><\/p>\n<p><span style=\"font-size: 18px; text-align: justify;\"><span style=\"font-weight: 400;\">By leveraging the most cutting-edge tools and deep industry knowledge, <a href=\"https:\/\/www.incrementx.com\/mena\/\"><strong>IncrementX<\/strong><\/a> allows publishers to receive optimum value from every impression while always keeping their operations efficient.<\/span><\/span><\/p>\n<p><b id=\"why-pmp-pg-deals-are-here-to-stay\" style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\">Why PMP and PG Deals Are Here to Stay?<\/b><br \/>\n<span style=\"font-size: 18px; font-weight: 400;\">As digital advertising evolves, a need for greater control and transparency will only build. <em>PMP and PG<\/em> deals offer a win-win: advertisers get premium access along with brand safety, whereas publishers get higher CPMs and stable revenue streams.<\/span><\/p>\n<p><span style=\"font-size: 18px; text-align: justify;\"><a href=\"https:\/\/www.incrementx.com\/mena\/\"><strong>IncrementX&#8217;s<\/strong><\/a> role in this transformation speaks to the need for customized solutions and deep collaboration. These deals are not just about monetizing inventory but building sustainable relationships.<\/span><\/p>\n<p><span style=\"font-size: 18px; text-align: justify;\">For publishers willing to take the leap, the time is now. The tools are there, the market is ready, and the potential for growth is limitless.<\/span><\/div>\n<p><!-- .vgblk-rw-wrapper --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Revenue generation has always held a key importance in digital marketing, as it&#8217;s the end goal of any marketer and yet really tricky to crack. With ever changing audience behaviour and data regulations, publishers have the pressure to extract value from their inventory. These are just a few of the challenges that a publisher faces,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":226557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102],"tags":[],"class_list":["post-226554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How PMP and PG Deals Are Reshaping Publisher Monetization in MENA<\/title>\n<meta name=\"description\" content=\"Understand how PMP and PG deals are reshaping publisher monetization in MENA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incrementx.com\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How PMP and PG Deals Are Reshaping Publisher Monetization in MENA\" \/>\n<meta property=\"og:description\" content=\"Understand how PMP and PG deals are reshaping publisher monetization in MENA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.incrementx.com\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\/\" \/>\n<meta property=\"og:site_name\" content=\"IncrementX\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-11T08:04:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-14T12:48:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.incrementx.com\/mena\/wp-content\/uploads\/2024\/12\/IX-Blog_How-PMP-and-PG-Deals-Redefine-Publisher-Revenue-Streams_11-12-24.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/#\\\/schema\\\/person\\\/1fe53ce728545f3fe2afca9bb422c616\"},\"headline\":\"How PMP and PG Deals Redefine Publisher Revenue Streams?\",\"datePublished\":\"2024-12-11T08:04:01+00:00\",\"dateModified\":\"2026-05-14T12:48:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\\\/\"},\"wordCount\":656,\"publisher\":{\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/IX-Blog_How-PMP-and-PG-Deals-Redefine-Publisher-Revenue-Streams_11-12-24.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\\\/\",\"url\":\"https:\\\/\\\/www.incrementx.com\\\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\\\/\",\"name\":\"How PMP and PG Deals Are Reshaping Publisher Monetization in MENA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/IX-Blog_How-PMP-and-PG-Deals-Redefine-Publisher-Revenue-Streams_11-12-24.webp\",\"datePublished\":\"2024-12-11T08:04:01+00:00\",\"dateModified\":\"2026-05-14T12:48:46+00:00\",\"description\":\"Understand how PMP and PG deals are reshaping publisher monetization in MENA.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.incrementx.com\\\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/IX-Blog_How-PMP-and-PG-Deals-Redefine-Publisher-Revenue-Streams_11-12-24.webp\",\"contentUrl\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/IX-Blog_How-PMP-and-PG-Deals-Redefine-Publisher-Revenue-Streams_11-12-24.webp\",\"width\":1024,\"height\":512,\"caption\":\"IX-Blog_How-PMP-and-PG-Deals-Redefine-Publisher-Revenue-Streams_11-12-24\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How PMP and PG Deals Redefine Publisher Revenue Streams?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/#website\",\"url\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/\",\"name\":\"IncrementX\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/#organization\",\"name\":\"IncrementX\",\"url\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Vertoz-IX-Logo-01.webp\",\"contentUrl\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Vertoz-IX-Logo-01.webp\",\"width\":1292,\"height\":259,\"caption\":\"IncrementX\"},\"image\":{\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/#\\\/schema\\\/person\\\/1fe53ce728545f3fe2afca9bb422c616\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c255baaf890fdd914da4845eebfaa576433ae3c307bde7a0013fcdfb9b545bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c255baaf890fdd914da4845eebfaa576433ae3c307bde7a0013fcdfb9b545bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c255baaf890fdd914da4845eebfaa576433ae3c307bde7a0013fcdfb9b545bae?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/staging.incrementx.com\"],\"url\":\"https:\\\/\\\/www.incrementx.com\\\/mena\\\/author\\\/admin_staging_new\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How PMP and PG Deals Are Reshaping Publisher Monetization in MENA","description":"Understand how PMP and PG deals are reshaping publisher monetization in MENA.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.incrementx.com\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\/","og_locale":"en_US","og_type":"article","og_title":"How PMP and PG Deals Are Reshaping Publisher Monetization in MENA","og_description":"Understand how PMP and PG deals are reshaping publisher monetization in MENA.","og_url":"https:\/\/www.incrementx.com\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\/","og_site_name":"IncrementX","article_published_time":"2024-12-11T08:04:01+00:00","article_modified_time":"2026-05-14T12:48:46+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/www.incrementx.com\/mena\/wp-content\/uploads\/2024\/12\/IX-Blog_How-PMP-and-PG-Deals-Redefine-Publisher-Revenue-Streams_11-12-24.webp","type":"image\/webp"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.incrementx.com\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\/#article","isPartOf":{"@id":"https:\/\/www.incrementx.com\/mena\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\/"},"author":{"name":"admin","@id":"https:\/\/www.incrementx.com\/mena\/#\/schema\/person\/1fe53ce728545f3fe2afca9bb422c616"},"headline":"How PMP and PG Deals Redefine Publisher Revenue Streams?","datePublished":"2024-12-11T08:04:01+00:00","dateModified":"2026-05-14T12:48:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.incrementx.com\/mena\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\/"},"wordCount":656,"publisher":{"@id":"https:\/\/www.incrementx.com\/mena\/#organization"},"image":{"@id":"https:\/\/www.incrementx.com\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\/#primaryimage"},"thumbnailUrl":"https:\/\/www.incrementx.com\/mena\/wp-content\/uploads\/2024\/12\/IX-Blog_How-PMP-and-PG-Deals-Redefine-Publisher-Revenue-Streams_11-12-24.webp","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.incrementx.com\/mena\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\/","url":"https:\/\/www.incrementx.com\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\/","name":"How PMP and PG Deals Are Reshaping Publisher Monetization in MENA","isPartOf":{"@id":"https:\/\/www.incrementx.com\/mena\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.incrementx.com\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\/#primaryimage"},"image":{"@id":"https:\/\/www.incrementx.com\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\/#primaryimage"},"thumbnailUrl":"https:\/\/www.incrementx.com\/mena\/wp-content\/uploads\/2024\/12\/IX-Blog_How-PMP-and-PG-Deals-Redefine-Publisher-Revenue-Streams_11-12-24.webp","datePublished":"2024-12-11T08:04:01+00:00","dateModified":"2026-05-14T12:48:46+00:00","description":"Understand how PMP and PG deals are reshaping publisher monetization in MENA.","breadcrumb":{"@id":"https:\/\/www.incrementx.com\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.incrementx.com\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.incrementx.com\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\/#primaryimage","url":"https:\/\/www.incrementx.com\/mena\/wp-content\/uploads\/2024\/12\/IX-Blog_How-PMP-and-PG-Deals-Redefine-Publisher-Revenue-Streams_11-12-24.webp","contentUrl":"https:\/\/www.incrementx.com\/mena\/wp-content\/uploads\/2024\/12\/IX-Blog_How-PMP-and-PG-Deals-Redefine-Publisher-Revenue-Streams_11-12-24.webp","width":1024,"height":512,"caption":"IX-Blog_How-PMP-and-PG-Deals-Redefine-Publisher-Revenue-Streams_11-12-24"},{"@type":"BreadcrumbList","@id":"https:\/\/www.incrementx.com\/how-pmp-and-pg-deals-redefine-publisher-revenue-streams\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.incrementx.com\/mena\/"},{"@type":"ListItem","position":2,"name":"How PMP and PG Deals Redefine Publisher Revenue Streams?"}]},{"@type":"WebSite","@id":"https:\/\/www.incrementx.com\/mena\/#website","url":"https:\/\/www.incrementx.com\/mena\/","name":"IncrementX","description":"","publisher":{"@id":"https:\/\/www.incrementx.com\/mena\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.incrementx.com\/mena\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.incrementx.com\/mena\/#organization","name":"IncrementX","url":"https:\/\/www.incrementx.com\/mena\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.incrementx.com\/mena\/#\/schema\/logo\/image\/","url":"https:\/\/www.incrementx.com\/mena\/wp-content\/uploads\/2023\/03\/Vertoz-IX-Logo-01.webp","contentUrl":"https:\/\/www.incrementx.com\/mena\/wp-content\/uploads\/2023\/03\/Vertoz-IX-Logo-01.webp","width":1292,"height":259,"caption":"IncrementX"},"image":{"@id":"https:\/\/www.incrementx.com\/mena\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.incrementx.com\/mena\/#\/schema\/person\/1fe53ce728545f3fe2afca9bb422c616","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c255baaf890fdd914da4845eebfaa576433ae3c307bde7a0013fcdfb9b545bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c255baaf890fdd914da4845eebfaa576433ae3c307bde7a0013fcdfb9b545bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c255baaf890fdd914da4845eebfaa576433ae3c307bde7a0013fcdfb9b545bae?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/staging.incrementx.com"],"url":"https:\/\/www.incrementx.com\/mena\/author\/admin_staging_new\/"}]}},"_links":{"self":[{"href":"https:\/\/www.incrementx.com\/mena\/wp-json\/wp\/v2\/posts\/226554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.incrementx.com\/mena\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.incrementx.com\/mena\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.incrementx.com\/mena\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.incrementx.com\/mena\/wp-json\/wp\/v2\/comments?post=226554"}],"version-history":[{"count":3,"href":"https:\/\/www.incrementx.com\/mena\/wp-json\/wp\/v2\/posts\/226554\/revisions"}],"predecessor-version":[{"id":992564,"href":"https:\/\/www.incrementx.com\/mena\/wp-json\/wp\/v2\/posts\/226554\/revisions\/992564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.incrementx.com\/mena\/wp-json\/wp\/v2\/media\/226557"}],"wp:attachment":[{"href":"https:\/\/www.incrementx.com\/mena\/wp-json\/wp\/v2\/media?parent=226554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.incrementx.com\/mena\/wp-json\/wp\/v2\/categories?post=226554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.incrementx.com\/mena\/wp-json\/wp\/v2\/tags?post=226554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}