{"id":224613,"date":"2023-06-11T13:41:53","date_gmt":"2023-06-11T13:41:53","guid":{"rendered":"https:\/\/webtechcreator.com\/incrementx\/?p=224613"},"modified":"2025-03-26T05:31:03","modified_gmt":"2025-03-26T05:31:03","slug":"incrementx-joined-forces-with-honda-to-specifically-focus-on-engaging-with-the-asian-american-consumer-base","status":"publish","type":"post","link":"https:\/\/www.incrementx.com\/mena\/incrementx-joined-forces-with-honda-to-specifically-focus-on-engaging-with-the-asian-american-consumer-base\/","title":{"rendered":"IncrementX joined forces with Honda to specifically focus on engaging with the Asian American consumer base."},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\"><strong>15th December 2023<\/strong>  Honda US, the prominent automotive giant, is currently running an advertising campaign targeting the rapidly expanding Asian American consumer segment. This campaign is specifically tailored to engage multiple Asian ethnicities, namely Chinese, Korean, Indian, and Vietnamese. To achieve this, Honda US partnered with different media placement companies along with IncrementX .<\/p>\n<p>Within the US, there is a population of over <strong>24 million Asians<\/strong>, encompassing diverse ethnicities and sub-ethnicities. However, this audience is widely dispersed across the continent. IncrementX possesses the technological capabilities and an extensive network of premium Indian and Asian publishers to effectively target this audience at a highly detailed level.<\/p>\n<p>Given the remarkable growth of the Asian American demographic, projected to reach <strong>46 million<\/strong> individuals in the <strong>US by 2060<\/strong>, it is not surprising that this audience has garnered significant attention from global brands. Asian Americans are known for their youthful population, higher educational attainment, and the highest average household income of approximately <strong>$110,000<\/strong>.<\/p>\n<p>Honda US has strategically targeted the rapidly expanding Asian American consumer segment through tailored advertising campaigns, recognizing their potential as a lucrative market with high purchasing power.<\/p>\n<p>Source Material: <a href=\"https:\/\/www.marketingdive.com\/news\/honda-asian-americans-cr-v-ad-mandarin-vietnamese-korean\/637149\/\" rel=\"noopener\" target=\"_blank\">Marketing Dive<\/a> | <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2021\/04\/29\/key-facts-about-asian-americans\/\" rel=\"noopener\" target=\"_blank\">Pew Research Center<\/a> | <a href=\"https:\/\/www.statista.com\/statistics\/233324\/median-household-income-in-the-united-states-by-race-or-ethnic-group\/\" rel=\"noopener\" target=\"_blank\">Statista<\/a><\/p>\n<p>Read more on: <a href=\"https:\/\/www.industrialautomationindia.in\/newsitm\/14873\/Vertoz-IncrementX-partnered-with-Honda-in-targeting-Asian-American-Consumers\/news\" rel=\"noopener\" target=\"_blank\">Industrial Automation India<\/a> | <a href=\"https:\/\/magicwandmedia.in\/news\/vertoz-s-incrementx-collaborates-with-honda.html\" rel=\"noopener\" target=\"_blank\">Magic Wand Media<\/a><\/div>\n<p><!-- .vgblk-rw-wrapper --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>15th December 2023 Honda US, the prominent automotive giant, is currently running an advertising campaign targeting the rapidly expanding Asian American consumer segment. This campaign is specifically tailored to engage multiple Asian ethnicities, namely Chinese, Korean, Indian, and Vietnamese. To achieve this, Honda US partnered with different media placement companies along with IncrementX . Within&#8230;<\/p>\n","protected":false},"author":1,"featured_media":224614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[],"class_list":["post-224613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IncrementX joined forces with Honda to specifically focus on engaging with the Asian American consumer base. - Incrementx<\/title>\n<meta name=\"description\" content=\"IncrementX joined forces with Honda to specifically focus on engaging with the Asian American consumer base. Inventory We are a verticalized digital media platform connecting Western programmatic media buyers with high-quality inventory across Southeast Asian Publishers\u2019 endemic Western audiences. We represent these Publishers, offering them strategies, tactics and protocols designed to most efficiently monetize their inventory. CTV\/OTT &amp; In-App Display Ads Video Ads Audio Ads Content Sponsorships Newsletters Brand Engagements Programmatic Pipes 15th December 2023 Honda US, the prominent automotive giant, is currently running an advertising campaign targeting the rapidly expanding Asian American consumer segment. This campaign is specifically tailored\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incrementx.com\/mena\/incrementx-joined-forces-with-honda-to-specifically-focus-on-engaging-with-the-asian-american-consumer-base\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IncrementX joined forces with Honda to specifically focus on engaging with the Asian American consumer base. - Incrementx\" \/>\n<meta property=\"og:description\" content=\"IncrementX joined forces with Honda to specifically focus on engaging with the Asian American consumer base. Inventory We are a verticalized digital media platform connecting Western programmatic media buyers with high-quality inventory across Southeast Asian Publishers\u2019 endemic Western audiences. We represent these Publishers, offering them strategies, tactics and protocols designed to most efficiently monetize their inventory. CTV\/OTT &amp; In-App Display Ads Video Ads Audio Ads Content Sponsorships Newsletters Brand Engagements Programmatic Pipes 15th December 2023 Honda US, the prominent automotive giant, is currently running an advertising campaign targeting the rapidly expanding Asian American consumer segment. This campaign is specifically tailored\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.incrementx.com\/mena\/incrementx-joined-forces-with-honda-to-specifically-focus-on-engaging-with-the-asian-american-consumer-base\/\" \/>\n<meta property=\"og:site_name\" content=\"IncrementX\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-11T13:41:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-26T05:31:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.incrementx.com\/mena\/wp-content\/uploads\/2023\/06\/IncrementX_Partnering-up-with-Dantri-1200-\u00d7-630-px-1024x538-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.incrementx.com\/mena\/incrementx-joined-forces-with-honda-to-specifically-focus-on-engaging-with-the-asian-american-consumer-base\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.incrementx.com\/mena\/incrementx-joined-forces-with-honda-to-specifically-focus-on-engaging-with-the-asian-american-consumer-base\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.incrementx.com\/mena\/#\/schema\/person\/1fe53ce728545f3fe2afca9bb422c616\"},\"headline\":\"IncrementX joined forces with Honda to specifically focus on engaging with the Asian American consumer base.\",\"datePublished\":\"2023-06-11T13:41:53+00:00\",\"dateModified\":\"2025-03-26T05:31:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.incrementx.com\/mena\/incrementx-joined-forces-with-honda-to-specifically-focus-on-engaging-with-the-asian-american-consumer-base\/\"},\"wordCount\":213,\"publisher\":{\"@id\":\"https:\/\/www.incrementx.com\/mena\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.incrementx.com\/mena\/incrementx-joined-forces-with-honda-to-specifically-focus-on-engaging-with-the-asian-american-consumer-base\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.incrementx.com\/mena\/wp-content\/uploads\/2023\/06\/IncrementX_Partnering-up-with-Dantri-1200-\u00d7-630-px-1024x538-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.incrementx.com\/mena\/incrementx-joined-forces-with-honda-to-specifically-focus-on-engaging-with-the-asian-american-consumer-base\/\",\"url\":\"https:\/\/www.incrementx.com\/mena\/incrementx-joined-forces-with-honda-to-specifically-focus-on-engaging-with-the-asian-american-consumer-base\/\",\"name\":\"IncrementX joined forces with Honda to specifically focus on engaging with the Asian American consumer base. - Incrementx\",\"isPartOf\":{\"@id\":\"https:\/\/www.incrementx.com\/mena\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.incrementx.com\/mena\/incrementx-joined-forces-with-honda-to-specifically-focus-on-engaging-with-the-asian-american-consumer-base\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.incrementx.com\/mena\/incrementx-joined-forces-with-honda-to-specifically-focus-on-engaging-with-the-asian-american-consumer-base\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.incrementx.com\/mena\/wp-content\/uploads\/2023\/06\/IncrementX_Partnering-up-with-Dantri-1200-\u00d7-630-px-1024x538-1.jpg\",\"datePublished\":\"2023-06-11T13:41:53+00:00\",\"dateModified\":\"2025-03-26T05:31:03+00:00\",\"description\":\"IncrementX joined forces with Honda to specifically focus on engaging with the Asian American consumer base. 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