Campaign Overview
Tissot, a globally recognized premium watch brand, sought to enhance its brand presence and engagement among affluent professionals, luxury seekers, and watch enthusiasts. To achieve this, we executed a multi-platform digital campaign, ensuring maximum visibility.
With a carefully curated mix of display ads, sponsored content, and high-impact video placements, the campaign successfully positioned Tissot as a symbol of craftsmanship, innovation, and luxury within high-intent audiences.
Objective
The campaign aimed to drive awareness, engagement, and conversions by strategically placing Tissot across premium digital channels. The goal was to ensure that Tissot’s premium collections were showcased to the right audience, decision-makers, high-net-worth individuals, and style-conscious consumers.
Challenges
- Reaching High-Intent Audiences: Targeting affluent buyers and luxury enthusiasts across diverse digital touchpoints.
- Platform Selection & Optimization: Ensuring the right mix of news, lifestyle, and entertainment platforms for maximum impact.
- Maximizing Engagement: Balancing brand-building efforts with measurable engagement and interaction rates.
Execution
We implemented a multi-layered advertising strategy, utilizing display, video, and sponsored content placements across premium platforms to capture audience attention effectively.
Platforms Used
- Luxury & Lifestyle Websites: Vogue India, GQ India
- Premium News Portals: Times of India, Business Standard, Hindustan Times, Indian Express, NDTV
- High-Engagement Streaming Services: Jio Cinema, Hotstar, ZEE5, Spotify
- Sports & Event Platforms: ESPN, Sportskeeda, The Bridge, BookMyShow
Key Campaign Performance Highlights
- Highest Impressions: Hotstar emerged as the top platform in terms of reach, ensuring extensive audience exposure.
- Strongest Click Performance: Business Standard recorded the highest CTR at 0.54%, reflecting high engagement from a professional audience.
- Best Video Engagement: Jio Cinema achieved a 95% Video Completion Rate (VTR), driving strong brand recall.
Results & Impact
- Expanded Brand Visibility: Reached a broad base of high-intent luxury buyers and professionals.
- High Video Engagement: Achieved a 95% VTR on Jio Cinema, significantly boosting ad memorability.
- Effective Click Performance: Business Standard and India Times led in CTR, indicating strong interest and interaction.
- Multi-Touchpoint Success: Tissot’s presence across diverse platforms—news, lifestyle, entertainment, and sports, reinforced its premium brand identity.
With a meticulously crafted multi-platform strategy, IncrementX successfully amplified Tissot’s brand presence, positioning it as a top choice among luxury watch buyers.
