Campaign Overview
Licious, a premium online meat and seafood brand, partnered with IncrementX to enhance its brand visibility and performance on Swiggy. The campaign focused on strategic ad placements on Swiggy’s post-order tracking screen, targeting high-intent consumers who frequently order food online.
With an emphasis on metro and mini-metro audiences, we designed a data-driven advertising approach to maximize engagement, conversions, and brand recall, ensuring that Licious stood out in a competitive food delivery space.
Objective
The campaign aimed to increase brand awareness and drive conversions among Swiggy’s high-purchasing-power users. By leveraging high-visibility ad placements, the objective was to capture the attention of food lovers at a crucial moment, while they track their orders, maximizing recall and engagement.
Challenges
- Audience Relevance: Identifying and engaging Swiggy users with the highest intent to purchase premium meat and seafood products.
- Optimal Placement: Ensuring ad placements were strategically positioned for maximum visibility and conversions.
- Category Performance: Understanding and leveraging the best-performing product category to drive higher sales.
Execution
We executed a highly targeted digital ad strategy focused on Swiggy’s post-order tracking screen, ensuring that Licious engaged with users actively waiting for their orders.
- Platforms Used: Swiggy
- Target Audience: Metro & Mini-Metro City Consumers with high purchasing power and willingness to spend.
- Duration: 3 months
Results & Impact
- Massive Reach: The campaign significantly reinforced Licious’s brand presence among food delivery users through widespread visibility.
- High-Intent Audience: Strategic placement on the post-order tracking screen ensured visibility at a key moment, driving stronger brand recall.
- Category Optimization: Campaign insights positioned Ready-to-Eat as a high-performing category, guiding future strategy and targeting.
Through precise audience targeting and optimized ad placements, we helped Licious maximize its digital presence on Swiggy, driving strong engagement and brand recall.
