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The Case for Quality Over Quantity in Programmatic Media

The Case for Quality Over Quantity in Programmatic Media

There’s a tendency in media buying to overvalue scale. People…

Beyond Fill Rates: What Real Monetization Looks Like

Beyond Fill Rates: What Real Monetization Looks Like

Monetization, as a term, is generally associated with fill rates,…

From Clicks to Conversions: What High-Intent Audiences Actually Look Like

From Clicks to Conversions: What High-Intent Audiences Actually Look Like

When an advertiser gets a lead or clicks, what’s the…

The Value of Underrepresented Inventory in a Saturated Market

The Value of Underrepresented Inventory in a Saturated Market

Let’s start this discussion with a question that rarely gets…

How Rich Media is Outperforming Standard Display Ads

How Rich Media is Outperforming Standard Display Ads

Let’s give you a situation here. You’re exposed to a…

Why Niche Publishers Are the Real Game-Changers in Programmatic

Why Niche Publishers Are the Real Game-Changers in Programmatic

Can you guess who’s holding the audience’s attention these days?…

Reaching Unrepresented Audiences with Programmatic Ads

Reaching Unrepresented Audiences with Programmatic Ads

Marketing is all about reaching the right people and ensuring…

Why Smart Advertisers Are Shifting to High-Intent Audience Targeting

Why Smart Advertisers Are Shifting to High-Intent Audience Targeting

When you run a campaign, what according to you is…

First-Party Data and the New Era of Multicultural Marketing

First-Party Data and the New Era of Multicultural Marketing

The digital advertising space has been a little too comfortable…

The Publisher’s Guide to Sustainable Monetization in 2025

The Publisher’s Guide to Sustainable Monetization in 2025

Monetization, one word that is extremely important for all the…

How Brands Can Adapt to Evolving Gen Z Consumption Patterns?

How Brands Can Adapt to Evolving Gen Z Consumption Patterns?

This is the time you have in hand to recollect…

Maximizing Revenue with Interactive Ad Formats

Maximizing Revenue with Interactive Ad Formats

When you think about ads that caught your attention, made…

Direct vs. Programmatic: Which Ad Sales Model Suits Your Inventory?

Direct vs. Programmatic: Which Ad Sales Model Suits Your Inventory?

When it comes to your ad inventory, monetizing and capitalizing…

How PMP and PG Deals Redefine Publisher Revenue Streams?

How PMP and PG Deals Redefine Publisher Revenue Streams?

Revenue generation has always held a key importance in digital…

The Hidden Power of Timing in Festive Advertising

The Hidden Power of Timing in Festive Advertising

The holiday season is round the corner, and it’s safe…

How Multicultural Advertising Shapes Consumer Behavior in US

How Multicultural Advertising Shapes Consumer Behavior in US

The United States is a blend of many cultures, and…

Ad Formats That Work: How to Engage Niche Audiences with Precision

Ad Formats That Work: How to Engage Niche Audiences with Precision

In today’s competitive digital environment, success hinges not on mere…

The Role of LGBTQ+ Friendly Ad Campaigns in Advertising

The Role of LGBTQ+ Friendly Ad Campaigns in Advertising

Have you ever noticed how some advertisements seem to understand…

Tap into the Dynamic Force of Hispanic Consumers

Tap into the Dynamic Force of Hispanic Consumers

The market is ever-changing and evolving, which is why the…

Why Do CTV Publishers Need PMP and PG Deals?

Why Do CTV Publishers Need PMP and PG Deals?

We’ve all seen a shift in the digital advertising landscape,…

The Power of Programmatic Advertising for Niche Audiences

The Power of Programmatic Advertising for Niche Audiences

Have you ever watched an advertisement and thought to yourself,…

The Future of Programmatic Advertising: What Publishers Need to Know!

The Future of Programmatic Advertising: What Publishers Need to Know!

Have you ever seen an advertisement and been struck by…

Innovations in Ad Tech Changing the Publisher Landscape

Innovations in Ad Tech Changing the Publisher Landscape

The publishing industry has seen transformative changes with the introduction…

The Rising Impact of CTV/OTT Ad Spending

The Rising Impact of CTV/OTT Ad Spending

The advertising landscape within Connected TV (CTV) and Over-The-Top (OTT)…

Programmatic vs. Direct Deals: Choosing the Right Strategy for Your Brand

Programmatic vs. Direct Deals: Choosing the Right Strategy for Your Brand

The digital advertising market is always evolving and progressing before…

The Rise Of Programmatic CTV: What To Expect In 2024

The Rise Of Programmatic CTV: What To Expect In 2024

As the digital landscape continues to evolve, connected television (CTV)…

Leveraging Technology for Smarter Media Representation: What You Need to Know

Leveraging Technology for Smarter Media Representation: What You Need to Know

Traditional means of representation are beginning to show their age…

Top Programmatic Publishers and What We Can Learn from Them

Top Programmatic Publishers and What We Can Learn from Them

In the ever-evolving world of digital advertising, programmatic advertising has…

The Asian Advantage:  How to Tap into Unrepresented Geographies

The Asian Advantage: How to Tap into Unrepresented Geographies

In the dynamic landscape of today’s global economy, businesses are…

The Role of AI in Multicultural Advertising: Personalization and Beyond

The Role of AI in Multicultural Advertising: Personalization and Beyond

In the ever-evolving landscape of digital advertising, Multicultural Advertising has…

Why Multicultural Marketing Should Be Part of Your Brand Strategy

Why Multicultural Marketing Should Be Part of Your Brand Strategy

Table of contents: Fastest Growing Highly Educated Well Earned The…

Future Trends and Opportunities for Publishers in App Monetization

Future Trends and Opportunities for Publishers in App Monetization

The world of App monetization is continually evolving, driven by…

Understanding Multicultural Marketing And Its Vital Role

Understanding Multicultural Marketing And Its Vital Role

Imagine a world where businesses effortlessly connect with people from…

What Are Walled Garden Publishers? Exploring Their Roles and Benefits in Digital Advertising

What Are Walled Garden Publishers? Exploring Their Roles and Benefits in Digital Advertising

In the world of digital content distribution, there’s a concept…

What is Yield Optimization in Digital Marketing? Discover 5 Publisher Strategies for Success!

What is Yield Optimization in Digital Marketing? Discover 5 Publisher Strategies for Success!

In the ever-evolving landscape of online advertising and digital publishing,…

What Is Pre-Bid Technology And Why Do Most Publishers Use It?

What Is Pre-Bid Technology And Why Do Most Publishers Use It?

Imagine the world of online advertising as a fast-paced battlefield.…

Why Choosing Premium Asian Publishers Inventory Can Boost Your Niche Multicultural Marketing Campaign

Why Choosing Premium Asian Publishers Inventory Can Boost Your Niche Multicultural Marketing Campaign

Today, we’re diving into the world of multicultural marketing and…

10 Ways Media Representation Benefits Publishers

10 Ways Media Representation Benefits Publishers

In the dynamic landscape of media and publishing, the role…

Strategies for Publishers to Monetize Their Websites

Strategies for Publishers to Monetize Their Websites

Monetizing a website may appear to be a straightforward process…

3 Reasons For Publishers To Go Programmatic ASAP!

3 Reasons For Publishers To Go Programmatic ASAP!

The revolutionary and innovative technology of Programmatic Advertising is swooping…

What Programmatic Advertising Has To Offer Publishers

What Programmatic Advertising Has To Offer Publishers

With the ascent of technology, there is a wide shift…

Why Ad Blockers Are Turning Out To Be A Nightmare For Publishers

Why Ad Blockers Are Turning Out To Be A Nightmare For Publishers

Internet users abhor online pop-up advertisements. Thus, in order to…

7 Things You Need To Consider Before Monetizing Your Content

7 Things You Need To Consider Before Monetizing Your Content

Having a lucrative blog isn’t exactly that simple, you should…

3 Ways To Choose Your In-App Monetization Partner Wisely

3 Ways To Choose Your In-App Monetization Partner Wisely

Recently, mobile ad spends have grown to an extent of…

7 Steps To Follow To Yield Better Revenue With Content

7 Steps To Follow To Yield Better Revenue With Content

Publishers know the drill – create amazing content that goes…

Why IncrementX Is Favourite Of Ad-exchanges And How It Helps Publishers Grow

Why IncrementX Is Favourite Of Ad-exchanges And How It Helps Publishers Grow

IncrementX – Empowering publishers for smarter monetization. We provide publishers…