{"id":992545,"date":"2025-05-13T11:21:13","date_gmt":"2025-05-13T11:21:13","guid":{"rendered":"https:\/\/staging.incrementx.com\/in\/?p=992545"},"modified":"2025-05-29T12:36:20","modified_gmt":"2025-05-29T12:36:20","slug":"how-rich-media-is-outperforming-standard-display-ads","status":"publish","type":"post","link":"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/","title":{"rendered":"How Rich Media is Outperforming Standard Display Ads"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p style=\"text-align: justify;\"><span style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\"><span style=\"font-weight: 400;\">Let\u2019s give you a situation here. You\u2019re exposed to a standard display ad and then you\u2019re shown an interactive ad with visually appealing aspects. Which one are you most likely to be impressed by? The answer is obvious &#8211; the latter.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\"><span style=\"font-weight: 400;\">Most advertisers do not admit it, but a lot of display ads barely get noticed, let alone clicked. It\u2019s not that they aren\u2019t effective, but there are a lot of innovative formats or as we like to say, \u201crich media ads,\u201d that are capable of driving a lot more attention. Audiences have developed what\u2019s now widely referred to as \u201cbanner blindness,\u201d wherein they instinctively ignore static ads the same way they ignore terms and conditions pop-ups.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\"><span style=\"font-weight: 400;\">This isn\u2019t particularly a design or a budget issue. Display ads are great, but not as interactive, which makes it harder for the audience to engage with or convert. Enter rich media, which is the complete opposite. Let\u2019s get to understand how rich media is outperforming standard ad formats and how <\/span><b><a href=\"https:\/\/www.incrementx.com\/in\/\">IncrementX<\/a> <\/b><span style=\"font-weight: 400;\">helps brands integrate these formats seamlessly.<\/span><\/span><\/p>\n<div class=\"table-of-contents\" style=\"background: #d5d8eb; padding: 18px; border-radius: 5px; text-align: justify; margin-bottom: 15px;\">\n<h5><strong>Table of contents:<\/strong><\/h5>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#what-exactly-is-rich-media\">So, What Exactly Is Rich Media?<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#why-audiences-respond-differently\">Why Audiences Respond Differently to Rich Media<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#how-rich-media-boosts-programmatic-strategy\">How Rich Media Boosts Programmatic Strategy<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#the-final-verdict\">The Final Verdict<\/a><\/li>\n<\/ul>\n<\/div>\n<p><b id=\"what-exactly-is-rich-media\" style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\">So, What Exactly Is Rich Media?<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rich media isn\u2019t just a trending word, but it\u2019s what happens when ads go from just showing up to actually making a difference. Rich media ads are the unique ad formats that move, respond, scroll, and are interactive enough for the viewer to engage.<\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Think expandable banners, interactive carousels, in-banner video, cube ads, etc. Basically, creative formats that invite a lot of interaction and attention.<\/span><\/span><\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-991619 size-full\" src=\"https:\/\/staging.incrementx.com\/in\/wp-content\/uploads\/2025\/05\/IX_Results-of-Rich-Media-Ads-1.jpg\" alt=\"Results-of-Rich-Media-Ads\" width=\"1024\" height=\"512\" \/><\/p>\n<p><b id=\"why-audiences-respond-differently\" style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\">Why Audiences Respond Differently to Rich Media<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Let\u2019s break it down.<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\" aria-level=\"1\"><b>It\u2019s interactive and not static: <\/b><span style=\"font-weight: 400;\">While regular banners make an appearance, it\u2019s rich media ads that invite people to tap, swipe, or hover. That makes them more engaging and memorable.<\/span><\/li>\n<li style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\" aria-level=\"1\"><b>It feels natural to the user:<\/b><span style=\"font-weight: 400;\"> Users are used to tapping, swiping, hovering, and scrolling. Rich media fits seamlessly into those natural habits.<\/span><\/li>\n<li style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\" aria-level=\"1\"><b>It brings the message to life:<\/b><span style=\"font-weight: 400;\"> With video, motion, or multiple layers, rich media tells a story that gives the audience something to experience.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\"><span style=\"font-weight: 400;\">And this is where <\/span><b><a href=\"https:\/\/www.incrementx.com\/in\/\">IncrementX<\/a> <\/b><span style=\"font-weight: 400;\">steps in. It enables brands to deliver these high-performing creatives across multicultural, niche, and high-intent audiences without the friction or complexity that rich media used to come with.<\/span><\/span><\/p>\n<p><b id=\"how-rich-media-boosts-programmatic-strategy\" style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\">How Rich Media Boosts Programmatic Strategy<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\"><span style=\"font-weight: 400;\">For advertisers, outcomes are a serious topic, and rich media ads makes programmatic advertising more effective and efficient.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This is how it adds a lot of value:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\" aria-level=\"1\"><b>Better Brand Recall: <\/b><span style=\"font-weight: 400;\">Users are most likely to remember a rich media ad in comparison to a standard static ad.<\/span><\/li>\n<li style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\" aria-level=\"1\"><b>Improved CTR:<\/b><span style=\"font-weight: 400;\"> While standard display lingers for some time, rich media formats regularly see better CTRs, especially for niche, localized placements.<\/span><\/li>\n<li style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\" aria-level=\"1\"><b>Higher ROI: <\/b><span style=\"font-weight: 400;\">Rich media improves post-click behavior: more scrolls, more form fills, more time spent.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">That\u2019s exactly why <\/span><b><a href=\"https:\/\/www.incrementx.com\/in\/\">IncrementX<\/a> <\/b><span style=\"font-weight: 400;\">works with both advertisers and publishers to scale rich media formats across premium inventory and high-intent audience groups.<\/span><\/span><\/span><\/p>\n<p><b id=\"the-final-verdict\" style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\">The Final Verdict<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\"><span style=\"font-weight: 400;\">Rich media has made its way into advertising, and it surely has made a difference in how ads are perceived now. <\/span><b><a href=\"https:\/\/www.incrementx.com\/in\/\">IncrementX<\/a> <\/b><span style=\"font-weight: 400;\">helping brands do it at scale, across the audiences that actually matter, the shift is becoming a standard, not a strategy.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\"><span style=\"font-weight: 400;\">This isn\u2019t about throwing out static ads altogether. It\u2019s about knowing when to go bigger, when to be interactive, and when to design for attention, and not just impressions.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\"><span style=\"font-weight: 400;\">If your brand\u2019s media strategy is still serving ads that audiences scroll past without noticing, it might be time to ask:<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify; font-size: 18px; line-height: 1.5em;\"><span style=\"font-weight: 400;\">Are we showing up, or are we standing out?<\/span><\/span><\/p>\n<\/div>\n<p><!-- .vgblk-rw-wrapper --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s give you a situation here. You\u2019re exposed to a standard display ad and then you\u2019re shown an interactive ad with visually appealing aspects. Which one are you most likely to be impressed by? The answer is obvious &#8211; the latter. Most advertisers do not admit it, but a lot of display ads barely get&#8230;<\/p>\n","protected":false},"author":1,"featured_media":992546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-992545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IncrementX Blogs | How Rich Media Ads Outperform Standard Display Formats<\/title>\n<meta name=\"description\" content=\"Discover how rich media ad formats boost engagement, brand recall, and ROI. Learn how IncrementX helps brands scale high-impact creatives across high-intent audiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IncrementX Blogs | How Rich Media Ads Outperform Standard Display Formats\" \/>\n<meta property=\"og:description\" content=\"Discover how rich media ad formats boost engagement, brand recall, and ROI. Learn how IncrementX helps brands scale high-impact creatives across high-intent audiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"IncrementX\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-13T11:21:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-29T12:36:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.incrementx.com\/in\/wp-content\/uploads\/2025\/05\/IX_How-Rich-Media-is-Outperforming-Standard-Display-Ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.incrementx.com\/in\/#\/schema\/person\/1fe53ce728545f3fe2afca9bb422c616\"},\"headline\":\"How Rich Media is Outperforming Standard Display Ads\",\"datePublished\":\"2025-05-13T11:21:13+00:00\",\"dateModified\":\"2025-05-29T12:36:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/\"},\"wordCount\":633,\"publisher\":{\"@id\":\"https:\/\/www.incrementx.com\/in\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.incrementx.com\/in\/wp-content\/uploads\/2025\/05\/IX_How-Rich-Media-is-Outperforming-Standard-Display-Ads.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/\",\"url\":\"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/\",\"name\":\"IncrementX Blogs | How Rich Media Ads Outperform Standard Display Formats\",\"isPartOf\":{\"@id\":\"https:\/\/www.incrementx.com\/in\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.incrementx.com\/in\/wp-content\/uploads\/2025\/05\/IX_How-Rich-Media-is-Outperforming-Standard-Display-Ads.jpg\",\"datePublished\":\"2025-05-13T11:21:13+00:00\",\"dateModified\":\"2025-05-29T12:36:20+00:00\",\"description\":\"Discover how rich media ad formats boost engagement, brand recall, and ROI. Learn how IncrementX helps brands scale high-impact creatives across high-intent audiences.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/#primaryimage\",\"url\":\"https:\/\/www.incrementx.com\/in\/wp-content\/uploads\/2025\/05\/IX_How-Rich-Media-is-Outperforming-Standard-Display-Ads.jpg\",\"contentUrl\":\"https:\/\/www.incrementx.com\/in\/wp-content\/uploads\/2025\/05\/IX_How-Rich-Media-is-Outperforming-Standard-Display-Ads.jpg\",\"width\":1024,\"height\":512,\"caption\":\"How Rich Media is Outperforming Standard Display Ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.incrementx.com\/in\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Rich Media is Outperforming Standard Display Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.incrementx.com\/in\/#website\",\"url\":\"https:\/\/www.incrementx.com\/in\/\",\"name\":\"IncrementX\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.incrementx.com\/in\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.incrementx.com\/in\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.incrementx.com\/in\/#organization\",\"name\":\"IncrementX\",\"url\":\"https:\/\/www.incrementx.com\/in\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.incrementx.com\/in\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.incrementx.com\/in\/wp-content\/uploads\/2023\/03\/Vertoz-IX-Logo-01.webp\",\"contentUrl\":\"https:\/\/www.incrementx.com\/in\/wp-content\/uploads\/2023\/03\/Vertoz-IX-Logo-01.webp\",\"width\":1292,\"height\":259,\"caption\":\"IncrementX\"},\"image\":{\"@id\":\"https:\/\/www.incrementx.com\/in\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.incrementx.com\/in\/#\/schema\/person\/1fe53ce728545f3fe2afca9bb422c616\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.incrementx.com\/in\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c255baaf890fdd914da4845eebfaa576433ae3c307bde7a0013fcdfb9b545bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c255baaf890fdd914da4845eebfaa576433ae3c307bde7a0013fcdfb9b545bae?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/staging.incrementx.com\"],\"url\":\"https:\/\/www.incrementx.com\/in\/author\/admin_staging_new\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IncrementX Blogs | How Rich Media Ads Outperform Standard Display Formats","description":"Discover how rich media ad formats boost engagement, brand recall, and ROI. Learn how IncrementX helps brands scale high-impact creatives across high-intent audiences.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/","og_locale":"en_US","og_type":"article","og_title":"IncrementX Blogs | How Rich Media Ads Outperform Standard Display Formats","og_description":"Discover how rich media ad formats boost engagement, brand recall, and ROI. Learn how IncrementX helps brands scale high-impact creatives across high-intent audiences.","og_url":"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/","og_site_name":"IncrementX","article_published_time":"2025-05-13T11:21:13+00:00","article_modified_time":"2025-05-29T12:36:20+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/www.incrementx.com\/in\/wp-content\/uploads\/2025\/05\/IX_How-Rich-Media-is-Outperforming-Standard-Display-Ads.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/#article","isPartOf":{"@id":"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/"},"author":{"name":"admin","@id":"https:\/\/www.incrementx.com\/in\/#\/schema\/person\/1fe53ce728545f3fe2afca9bb422c616"},"headline":"How Rich Media is Outperforming Standard Display Ads","datePublished":"2025-05-13T11:21:13+00:00","dateModified":"2025-05-29T12:36:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/"},"wordCount":633,"publisher":{"@id":"https:\/\/www.incrementx.com\/in\/#organization"},"image":{"@id":"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.incrementx.com\/in\/wp-content\/uploads\/2025\/05\/IX_How-Rich-Media-is-Outperforming-Standard-Display-Ads.jpg","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/","url":"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/","name":"IncrementX Blogs | How Rich Media Ads Outperform Standard Display Formats","isPartOf":{"@id":"https:\/\/www.incrementx.com\/in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.incrementx.com\/in\/wp-content\/uploads\/2025\/05\/IX_How-Rich-Media-is-Outperforming-Standard-Display-Ads.jpg","datePublished":"2025-05-13T11:21:13+00:00","dateModified":"2025-05-29T12:36:20+00:00","description":"Discover how rich media ad formats boost engagement, brand recall, and ROI. Learn how IncrementX helps brands scale high-impact creatives across high-intent audiences.","breadcrumb":{"@id":"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/#primaryimage","url":"https:\/\/www.incrementx.com\/in\/wp-content\/uploads\/2025\/05\/IX_How-Rich-Media-is-Outperforming-Standard-Display-Ads.jpg","contentUrl":"https:\/\/www.incrementx.com\/in\/wp-content\/uploads\/2025\/05\/IX_How-Rich-Media-is-Outperforming-Standard-Display-Ads.jpg","width":1024,"height":512,"caption":"How Rich Media is Outperforming Standard Display Ads"},{"@type":"BreadcrumbList","@id":"https:\/\/www.incrementx.com\/in\/how-rich-media-is-outperforming-standard-display-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.incrementx.com\/in\/"},{"@type":"ListItem","position":2,"name":"How Rich Media is Outperforming Standard Display Ads"}]},{"@type":"WebSite","@id":"https:\/\/www.incrementx.com\/in\/#website","url":"https:\/\/www.incrementx.com\/in\/","name":"IncrementX","description":"","publisher":{"@id":"https:\/\/www.incrementx.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.incrementx.com\/in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.incrementx.com\/in\/#organization","name":"IncrementX","url":"https:\/\/www.incrementx.com\/in\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.incrementx.com\/in\/#\/schema\/logo\/image\/","url":"https:\/\/www.incrementx.com\/in\/wp-content\/uploads\/2023\/03\/Vertoz-IX-Logo-01.webp","contentUrl":"https:\/\/www.incrementx.com\/in\/wp-content\/uploads\/2023\/03\/Vertoz-IX-Logo-01.webp","width":1292,"height":259,"caption":"IncrementX"},"image":{"@id":"https:\/\/www.incrementx.com\/in\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.incrementx.com\/in\/#\/schema\/person\/1fe53ce728545f3fe2afca9bb422c616","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.incrementx.com\/in\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c255baaf890fdd914da4845eebfaa576433ae3c307bde7a0013fcdfb9b545bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c255baaf890fdd914da4845eebfaa576433ae3c307bde7a0013fcdfb9b545bae?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/staging.incrementx.com"],"url":"https:\/\/www.incrementx.com\/in\/author\/admin_staging_new\/"}]}},"_links":{"self":[{"href":"https:\/\/www.incrementx.com\/in\/wp-json\/wp\/v2\/posts\/992545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.incrementx.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.incrementx.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.incrementx.com\/in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.incrementx.com\/in\/wp-json\/wp\/v2\/comments?post=992545"}],"version-history":[{"count":4,"href":"https:\/\/www.incrementx.com\/in\/wp-json\/wp\/v2\/posts\/992545\/revisions"}],"predecessor-version":[{"id":992934,"href":"https:\/\/www.incrementx.com\/in\/wp-json\/wp\/v2\/posts\/992545\/revisions\/992934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.incrementx.com\/in\/wp-json\/wp\/v2\/media\/992546"}],"wp:attachment":[{"href":"https:\/\/www.incrementx.com\/in\/wp-json\/wp\/v2\/media?parent=992545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.incrementx.com\/in\/wp-json\/wp\/v2\/categories?post=992545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.incrementx.com\/in\/wp-json\/wp\/v2\/tags?post=992545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}