{"id":992129,"date":"2025-04-07T10:20:33","date_gmt":"2025-04-07T10:20:33","guid":{"rendered":"https:\/\/staging.incrementx.com\/in\/?page_id=992129"},"modified":"2025-04-08T06:37:41","modified_gmt":"2025-04-08T06:37:41","slug":"targeting-career-seekers-upes-on-snapchat","status":"publish","type":"page","link":"https:\/\/www.incrementx.com\/in\/targeting-career-seekers-upes-on-snapchat\/","title":{"rendered":"Targeting Career Seekers: UPES on Snapchat"},"content":{"rendered":"\t\t
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Targeting Career Seekers: UPES on Snapchat<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Campaign Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UPES, a leading higher education institution, aimed to increase awareness of its career-driven academic programs by leveraging Snapchat\u2019s highly engaging ad ecosystem. The goal was to reach students and parents, educating them about UPES\u2019s specialized courses, career opportunities, and academic excellence.<\/span><\/p>

With our data-driven targeting and creative execution, the campaign successfully connected with high-intent students, positioning UPES as a top choice for career-focused education.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"UPES_Objective\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Objective<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UPES sought to enhance its digital presence by engaging high school and university students actively seeking career-defining education. The objective was to establish UPES as a top-tier institution by driving awareness, increasing student interest, and highlighting key academic offerings.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Challenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Targeting Accuracy:<\/b> Reaching students and parents actively seeking educational opportunities.<\/span><\/li>
  • Education Sector Competition:<\/b> Cutting through the clutter of multiple institutions advertising.<\/span><\/li>
  • Balancing Information & Creativity: <\/b>Making academic content visually engaging while retaining key messaging.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"UPES\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Execution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    We implemented a multi-format ad strategy, leveraging Snap Ads for static visuals and Commercial Ads for engaging video storytelling.<\/span><\/p>

    • Platforms Used:<\/b> Snapchat<\/span><\/li>
    • Target Audience: <\/b>M\/F, 15-25 years – High school and university students, avid readers, and career-focused individuals.<\/span><\/li>
    • Duration:<\/b> 1 month<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Results & Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\"Massive\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

      \n\t\t\t\t\t\tMassive Reach\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\tThe campaign reached a wide audience of students and parents, effectively showcasing UPES offerings.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\"High\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

      \n\t\t\t\t\t\tHigh Engagement\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\tSnap Ads achieved a strong 2.52% click-through rate, well above industry standards.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\"Compelling\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

      \n\t\t\t\t\t\tCompelling Video Performance\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\tThe video content drove strong completion rates, indicating high audience interest and message retention.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Through highly targeted and interactive advertising, we helped UPES stand out in the competitive education sector, ensuring millions of students engaged with the brand in a meaningful way.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Targeting Career Seekers: UPES on Snapchat Campaign Overview UPES, a leading higher education institution, aimed to increase awareness of its career-driven academic programs by leveraging Snapchat\u2019s highly engaging ad ecosystem. The goal was to reach students and parents, educating them about UPES\u2019s specialized courses, career opportunities, and academic excellence. With our data-driven targeting and creative…<\/p>\n","protected":false},"author":1,"featured_media":987826,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-992129","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nTargeting Career Seekers: UPES on Snapchat - IncrementX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incrementx.com\/in\/targeting-career-seekers-upes-on-snapchat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Targeting Career Seekers: UPES on Snapchat - IncrementX\" \/>\n<meta property=\"og:description\" content=\"Targeting Career Seekers: UPES on Snapchat Campaign Overview UPES, a leading higher education institution, aimed to increase awareness of its career-driven academic programs by leveraging Snapchat\u2019s highly engaging ad ecosystem. 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