British Asian

Helping you reach Asian Audience in the United Kingdom

The British Asian community, hailing from South Asian nations like India, Pakistan, Bangladesh, and Sri Lanka, is a thriving and diverse demographic within the UK. Representing approximately 6% of the total UK population, British Asians offer a compelling target market for businesses and organizations seeking to connect with this influential and dynamic segment.
Rishi Sunak

Rishi Sunak

Prime Minister of the UK

Sadiq Khan

Sadiq Khan

Mayor of London

Andrew Yan-Tak Ng

Andrew Yan-Tak Ng

Chairman & Co-Founder of Coursera

Sarah Mei Li Owen

Sarah Mei Li Owen

Member of Parliament (MP)

Ben Kingsley

Ben Kingsley

Actor

Leena Nair

Leena Nair

The British Asian community is a rapidly expanding demographic group that is projected to experience substantial growth in the next decade. This community is deeply influenced by the widespread use of social media and the rapid advancements in technology. Their significant presence and influence make them a pivotal consumer segment, greatly impacting consumer economics and driving market trends in various industries.

Why target the British South Asian & East Asian diaspora?

The ethnic and racial diversity of England and Wales has increased significantly, & London remains the region with the most cultural diverse city.

The number of people identifying as Asians rose from 7.5% to 9.3% of the population

Asians in the UK had the highest proportion of Household income earning more than 1,000 pounds a week.

The Asian ethnic groups in UK hve an average age of 29 years

Businesses led by ethnic-minority entrepreneurs contribute at minimum £74 billion a year to the UK economy.

Understanding the Asian Canadian

Understanding the British Asians

Young British Asians exhibit a strong inclination towards embracing cutting-edge technologies. With a substantial presence in the digital realm, they are highly engaged online consumers. As a quality-conscious community, they demonstrate unwavering loyalty to established brands that deliver exceptional value.

The buying power of young British Asians has witnessed a rapid surge, making them a lucrative market segment for brands and advertisers. Their increasing disposable income and affinity for premium products and services present a remarkable opportunity for businesses seeking progressive growth.

IncrementX Audience Statistics

We are committed to delivering high-quality services and solutions. Our ability to drive real results is visible in the key numbers we have achieved.

General Market

General Market

Total Impression (Mo.)

Total Impression (Mo.)

Video Imp (Mo.)

Display Imp (Mo.)

Reach/Uniques

Premium Publishers

Publishers that trust us

Times of India
Gaana
OLA
Vikatan
Suara
The Economic Times
Navbharat Times
Zomato
American Kahani