British Asian
Helping you reach Asian Audience in the United Kingdom
Rishi Sunak
Prime Minister of the UK
Sadiq Khan
Mayor of London
Andrew Yan-Tak Ng
Chairman & Co-Founder of Coursera
Sarah Mei Li Owen
Member of Parliament (MP)
Ben Kingsley
Actor
Leena Nair
The British Asian community is a rapidly expanding demographic group that is projected to experience substantial growth in the next decade. This community is deeply influenced by the widespread use of social media and the rapid advancements in technology. Their significant presence and influence make them a pivotal consumer segment, greatly impacting consumer economics and driving market trends in various industries.
Why target the British South Asian & East Asian diaspora?
The number of people identifying as Asians rose from 7.5% to 9.3% of the population
Asians in the UK had the highest proportion of Household income earning more than 1,000 pounds a week.
The Asian ethnic groups in UK hve an average age of 29 years
Businesses led by ethnic-minority entrepreneurs contribute at minimum £74 billion a year to the UK economy.
Understanding the British Asians
Young British Asians exhibit a strong inclination towards embracing cutting-edge technologies. With a substantial presence in the digital realm, they are highly engaged online consumers. As a quality-conscious community, they demonstrate unwavering loyalty to established brands that deliver exceptional value.
The buying power of young British Asians has witnessed a rapid surge, making them a lucrative market segment for brands and advertisers. Their increasing disposable income and affinity for premium products and services present a remarkable opportunity for businesses seeking progressive growth.
IncrementX Audience Statistics
We are committed to delivering high-quality services and solutions. Our ability to drive real results is visible in the key numbers we have achieved.
General Market
Total Impression (Mo.)
Video Imp (Mo.)
Display Imp (Mo.)
Reach/Uniques
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