When an advertiser gets a lead or clicks, what’s the...
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The Value of Underrepresented Inventory in a Saturated Market
Let’s start this discussion with a question that rarely gets...
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How Rich Media is Outperforming Standard Display Ads
Let’s give you a situation here. You’re exposed to a...
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Why Niche Publishers Are the Real Game-Changers in Programmatic
Can you guess who’s holding the audience’s attention these days?...
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Reaching Unrepresented Audiences with Programmatic Ads
Marketing is all about reaching the right people and ensuring...
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Why Smart Advertisers Are Shifting to High-Intent Audience Targeting
When you run a campaign, what according to you is...
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From Clicks to Conversions: What High-Intent Audiences Actually Look Like
When an advertiser gets a lead or clicks, what’s the first thing that comes into…
The Value of Underrepresented Inventory in a Saturated Market
Let’s start this discussion with a question that rarely gets asked, even though it holds…
How Rich Media is Outperforming Standard Display Ads
Let’s give you a situation here. You’re exposed to a standard display ad and then…
Why Niche Publishers Are the Real Game-Changers in Programmatic
Can you guess who’s holding the audience’s attention these days? We’ll give you a hint;…
Reaching Unrepresented Audiences with Programmatic Ads
Marketing is all about reaching the right people and ensuring they notice your brand or…
Why Smart Advertisers Are Shifting to High-Intent Audience Targeting
When you run a campaign, what according to you is the most important aspect of…
First-Party Data and the New Era of Multicultural Marketing
The digital advertising space has been a little too comfortable with data collection. For years,…
The Publisher’s Guide to Sustainable Monetization in 2025
Monetization, one word that is extremely important for all the publishers but also extremely tricky…
How Brands Can Adapt to Evolving Gen Z Consumption Patterns?
This is the time you have in hand to recollect the last ad that grabbed…
Maximizing Revenue with Interactive Ad Formats
When you think about ads that caught your attention, made you stay or even made…
Direct vs. Programmatic: Which Ad Sales Model Suits Your Inventory?
When it comes to your ad inventory, monetizing and capitalizing it is extremely crucial, as…
How PMP and PG Deals Redefine Publisher Revenue Streams?
Revenue generation has always held a key importance in digital marketing, as it’s the end…
The Hidden Power of Timing in Festive Advertising
The holiday season is round the corner, and it’s safe to say we are too…
How Multicultural Advertising Shapes Consumer Behavior in US
The United States is a blend of many cultures, and this diversity drives consumer behavior.…
Ad Formats That Work: How to Engage Niche Audiences with Precision
In today’s competitive digital environment, success hinges not on mere visibility, but on engaging the…
The Role of LGBTQ+ Friendly Ad Campaigns in Advertising
Have you ever noticed how some advertisements seem to understand and make you feel seen,…
Tap into the Dynamic Force of Hispanic Consumers
The market is ever-changing and evolving, which is why the brands are always on the…
Why Do CTV Publishers Need PMP and PG Deals?
We’ve all seen a shift in the digital advertising landscape, and it being an ever…
The Power of Programmatic Advertising for Niche Audiences
Have you ever watched an advertisement and thought to yourself, “It looks like it’s made…
The Future of Programmatic Advertising: What Publishers Need to Know!
Have you ever seen an advertisement and been struck by it, to the point that…
Innovations in Ad Tech Changing the Publisher Landscape
The publishing industry has seen transformative changes with the introduction of innovative advertising technologies. As…
The Rising Impact of CTV/OTT Ad Spending
The advertising landscape within Connected TV (CTV) and Over-The-Top (OTT) media is experiencing unprecedented growth.…
Programmatic vs. Direct Deals: Choosing the Right Strategy for Your Brand
The digital advertising market is always evolving and progressing before our eyes. Advertisers today have…
The Rise Of Programmatic CTV: What To Expect In 2024
As the digital landscape continues to evolve, connected television (CTV) has emerged as a dominant…
Leveraging Technology for Smarter Media Representation: What You Need to Know
Traditional means of representation are beginning to show their age in the constantly changing media…
Top Programmatic Publishers and What We Can Learn from Them
In the ever-evolving world of digital advertising, programmatic advertising has emerged as a game-changer. It’s…
The Asian Advantage: How to Tap into Unrepresented Geographies
In the dynamic landscape of today’s global economy, businesses are consistently on the lookout for…
The Role of AI in Multicultural Advertising: Personalization and Beyond
In the ever-evolving landscape of digital advertising, Multicultural Advertising has emerged as a powerful strategy…
Why Multicultural Marketing Should Be Part of Your Brand Strategy
Table of contents: Fastest Growing Highly Educated Well Earned The stats say it all How…
Future Trends and Opportunities for Publishers in App Monetization
The world of App monetization is continually evolving, driven by emerging technologies, regulatory changes, and…
Understanding Multicultural Marketing And Its Vital Role
Imagine a world where businesses effortlessly connect with people from different backgrounds, creating strong relationships…
What Are Walled Garden Publishers? Exploring Their Roles and Benefits in Digital Advertising
In the world of digital content distribution, there’s a concept akin to an exclusive club:…
What is Yield Optimization in Digital Marketing? Discover 5 Publisher Strategies for Success!
In the ever-evolving landscape of online advertising and digital publishing, maximizing revenue is the primary…
What Is Pre-Bid Technology And Why Do Most Publishers Use It?
Imagine the world of online advertising as a fast-paced battlefield. On one side, you have…
Why Choosing Premium Asian Publishers Inventory Can Boost Your Niche Multicultural Marketing Campaign
Today, we’re diving into the world of multicultural marketing and exploring the powerful impact of…
10 Ways Media Representation Benefits Publishers
In the dynamic landscape of media and publishing, the role of media representation has emerged…
Strategies for Publishers to Monetize Their Websites
August 16, 2023 Monetizing a website may appear to be a straightforward process that publishers…
3 Reasons For Publishers To Go Programmatic ASAP!
The revolutionary and innovative technology of Programmatic Advertising is swooping advertisers off their feet. Advertisers…
What Programmatic Advertising Has To Offer Publishers
With the ascent of technology, there is a wide shift in the digital advertising world.…
Why Ad Blockers Are Turning Out To Be A Nightmare For Publishers
Internet users abhor online pop-up advertisements. Thus, in order to avoid them, they have been…
7 Things You Need To Consider Before Monetizing Your Content
Having a lucrative blog isn’t exactly that simple, you should be subtle, have behind-the-scenes tweaks…
3 Ways To Choose Your In-App Monetization Partner Wisely
Recently, mobile ad spends have grown to an extent of surpassing TV and desktop spends.…
7 Steps To Follow To Yield Better Revenue With Content
Publishers know the drill – create amazing content that goes viral, attract more visitors and…
Why IncrementX Is Favourite Of Ad-exchanges And How It Helps Publishers Grow
April 11, 2022 IncrementX – empoweringpublishers for smarter monetization. We provide publishers the access to…