When you think about ads that caught your attention, made you stay or even made you think about those long after, what crosses your mind? Surely ads that are creative, unusual, and more often than not, interactive. That’s how most audiences think today. They are demanding more than pretty pictures, they want to be part of action. This is where interactive ad formats come in and turn passive viewers into participants.
Through this blog, we’ll get to dive deep and understand these interactive ad formats more and how IncrementX perfectly encapsulates your brand’s message through these formats.
Table of contents:
Understanding Interactive Ad Formats
Why do you think interactive ads work as much as they do? It’s simple really, because they’re more than just static images, they’re experiences. Now, would you rather scroll past a static banner or an ad that maybe asks you a question or a video ad that has a lot of visuals? The answer is obvious. That’s what makes these formats irresistible.
- Display Ads:
Even though display ads are relatively simpler, they are still incredibly effective in catching attention. Add an interactive element like a product slider, and you increase engagement, leading to higher click-through rates and boosted CPMs. For advertisers, it’s even better as they get to showcase multiple products within the same ad thereby maximizing ROI.
- Video Ads:
Already a viewer favorite, video ads generate even more revenue when interactive elements like clickable CTAs are added. These features can increase click-through rates by up to 300%, delivering more conversions for advertisers and higher earnings for publishers (Source).
- CTV Ads:
With the CTV / OTT space booming, there is no better time to utilize the same as it is getting the attention of viewers like never before. Connected TV ads are a revenue game-changer, blending big-screen impact with actionable features like QR codes and clickable banners. This seamless connection between viewing and purchasing drives campaign ROI and premium rates for publishers.
- Native Ads:
Subtle and yet very powerful, that’s how native ads stand out. They blend seamlessly into content, keeping users engaged longer. Add interactive features like polls or quizzes, and you increase user interaction, which translates into more valuable ad placements and higher payouts.
- Interstitial Ads:
Interstitial ads are those that take up the entire screen, in a way demanding all of the viewer’s attention, which again is crucial when you’re running an ad campaign. If timed properly, then these ads have the potential to get a lot of clicks, engagement and conversions.
At IncrementX, these formats aren’t just offered, but they’re optimized. We ensure that these formats are completely utilized to give you the outcome you desire.
Why Revenue Follows Interaction
When you think about it, it’s not that complicated. Engagement = Revenue.
It’s simple, because when users are actively spending time looking at the ad, or interacting with it, they’re more than noticing it, they’re remembering it. So when they think of buying something, they might recollect the ad, click on the website and become a potential consumer.
For publishers, revenue means higher CPMs, because advertisers most likely pay a premium for better-performing and high-impact ads. For brands, revenue means campaigns that deliver great ROI and also build brand awareness. IncrementX simplifies the entire process by connecting publishers and advertisers with the right audiences and formats, ensuring maximum value for everyone involved.
Conclusion
Interactive ad formats are dominating the market and they will continue to do so in the foreseen future. Whether it’s the everyday brilliance of display ads or the big-screen charm of CTV, these formats are redefining how brands connect with audiences.
So, here’s the big question: Are you ready to turn passive viewers into active participants and maximize your revenue? With IncrementX’s range of interactive ad formats, you’re not just keeping up with the times, you’re setting the pace. Let’s make every ad count.
