This is the time you have in hand to recollect the last ad that grabbed your attention. Do you remember being so impressed by an ad that it literally forced you to go onto the website to checkout the brand? Sure, it has occurred to all of us. But chances are, it wasn’t a loud in-your-face ad, yelling “Buy now”. Instead it was a subtle ad placement into a beautifully woven story that caught your attention or made you feel something. That’s exactly what Gen Z experts from ad campaigns today. Ads that feel their own, are relatable and yet purposeful.
Born between 1997 and 2012, Genz is unlike any other generation we’ve seen before. They’re born in a space where mobiles are common, streaming platforms have already replaced cable and data-driven insights predict every move and adjustment as per consumer behavior.
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To resonate with this audience, brands need a fundamental shift in how they approach campaigns. IncrementX helps brands do just that by bridging the gap between modern expectations and effective advertising strategies.
Let’s break down how Gen Z sees ads and what it means for your campaigns.
- Innovative Ad Formats
Interruptions can be trouble and especially bothersome to Gen Z who are used to premium subscriptions and ad blockers. The days of generic and random ads are long gone and fail to capture the attention of its potential audience. As per studies most Gen Z skip ads whenever they can or use ad blockers to avoid it completely (Source). The fix? Creating ad campaigns that feel a part of the entire viewing experience. Native ads can really prove to be helpful here, as they blend in seamlessly without disruption.
IncrementX enables brands to integrate such formats into their campaigns, ensuring they connect rather than interrupt.
- Storytelling Over Selling
Here’s another truth; Now ads that look and seem like they’re here with the purpose of sales don’t work too much, especially with Gen Z. They’re looking for stories that align with their values and aspirations. Let’s take an example here. Brands like Nike really work well for the newer generation. Why is that so? It’s because they focus on inclusivity a lot which connects Gen Z and makes the ads more relatable and engaging. They emphasize connection, more than sales, which is their USP.
IncrementX works with brands to design campaigns that tell these stories effectively across various channels, from CTV to influencer partnerships.
- Tailored Ad Campaigns
One-size-fits-all concept doesn’t work well now, as the target audience is always looking for ads that feel more personal and tailored to their needs, interests, and preference. By using first-party data, brands can craft campaigns that speak directly to their potential consumers.
IncrementX utilizes data-driven insights to create hyper-targeted ads that not only feel personal but also show that your brand truly understands its audience.
- Multicultural Advertising
One of the other things that really attracts the Gen Z audience is multicultural advertising and how niche and diverse a brand is willing to go. Being a diverse crowd themselves, value experiences and cultural backgrounds as it shapes how they perceive the world. This is the reason why embracing multiculturalism is extremely important for brands.
IncrementX’s ability to connect brands with multicultural audiences ensures your ads don’t just reach people—they resonate.
- Multi-Platform Presence
Gen Z doesn’t live on a single platform. Your campaigns need to be as dynamic as they are. Having an active presence on multiple platforms and advertising your brand with various ad formats makes a lot of difference.
This is where IncrementX excels, offering expertise across multiple channels, from display and video to programmatic ads. By tailoring campaigns to fit each platform’s unique culture and user behavior, we ensure your message lands in the right place, at the right time.
Conclusion
Gen Z isn’t looking for perfection but for progress. They want brands that reflect their values, embrace diversity, and communicate authentically.
The question isn’t whether you can adapt to the Gen Z shift. It’s whether you’re ready to lead it. And if you are, IncrementX is the platform for you!
So, shall we get on to planning the next campaign?