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In today’s digital first world, grabbing attention is easy. Keeping it is the real challenge. Users scroll endlessly, skip instantly, and forget quickly. For brands

Getting people to notice your brand is only half the battle. Sure, you can rack up impressive impression numbers and watch your social media followers

There’s a tendency in media buying to overvalue scale. People often think that more impressions equal more success. But in today’s fragmented digital environment, that

Monetization, as a term, is generally associated with fill rates, and surely, “100% fill rate” sounds very impressive on paper. But what’s the point of

When an advertiser gets a lead or clicks, what’s the first thing that comes into its head? It’s usually relief that people are looking and

Let’s start this discussion with a question that rarely gets asked, even though it holds a lot of power: What if the inventory that nobody

Let’s give you a situation here. You’re exposed to a standard display ad and then you’re shown an interactive ad with visually appealing aspects. Which

Can you guess who’s holding the audience’s attention these days? We’ll give you a hint; it’s not the mainstream ads that they’re interested in anymore.

Marketing is all about reaching the right people and ensuring they notice your brand or service. But what happens when a chunk of your potential

When you run a campaign, what according to you is the most important aspect of the same? Some advertisers would say creative, some might say