Helping you reach Asian Audience in Canada
Asian Canadians, comprising around 20% of Canada’s population with over 7 million people, offer a rapidly growing and diverse demographic. With unique traditions, languages, and customs from various subgroups, they create a vibrant multicultural landscape, presenting valuable opportunities for businesses and organizations to engage by understanding their preferences and meeting their needs.
Dr. Theresa Tam
Chinese Canadian Public Health Leader
Japanese Canadian Actor
Canadian American Actress
Indian Canadian TV Show Host
Canada has the highest percentage of immigrant population among the G7 developed countries. Asian ethnicity makes up a primary portion of the Canadian population. Residents are largely based in Central Alberta, Southern Ontario, and Southwestern British Columbia.
Why target the Asian Canadian diaspora?
The Asian ethnicity are amongst the top earners and the most educated in Canada.
The average median age of Asian ethnicity people living in Canada is 33.9 years.
Community population projected to grow to 2.5 million by 2027
Median pay for Asian immigrants who became permanent citizens is CA$32K
68.6% of the population of color have a post-secondary certificate, diploma, or degree.
Total estimated spending power of USD 46 billion.
Understanding the Asian Canadian
Young Asian Canadians are early adopters of newest tech and have a large online and digital presence with more connected consumers. As a quality-conscious community, they are loyal to strong brands from which they derive their money’s worth. With a rapid increase in the buying power of this ethnic community, it is clear that investing in this niche audience segment will result in progressive growth for any Brand or Advertiser.
IncrementX Audience Statistics
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