Asian Americans
Fastest Growing, Highly Affluent & Early Tech Adopters
Helping you reach Asian Audience in North America
A boquet of ethnic groups of the Asian descent make up the term “Asian American,”
More than 20 countries in East Asia and Southeast Asia contribute to the diversity of the Asian American population.
Kamala Harris
Vice President of the US
Andrew Yang
Politician & Attorney
Satya Nadella
CEO of Microsoft
Tammy Duckworth
Jr. US senator from Illinois
Sundar Pichai
CEO of Google
Indra Nooyi
Ex CEO PepsiCo.
The Asian diaspora is an expanding demographic group that is bound to increase by a vast majority in the coming decade. With a sizable segment of the population being infulenced by the social media and the tech boom, this community is seen as an integral point in our consumer economics.
Facts & Figures
Fastest growing Immigrant
group in the US
A buying power of USD 1.3 trillion
Their average household income is approx $120,000 per year.
60% of US born Asians belong to Gen Z or younger age bracket.
The Asian American population currently stands at 24 Million.
The average median age of
Asians in the US is 33
87.8% of all Asians in the United States 25 and older have at least a high school diploma
By 2060, this population is projected to increase by 143%, from 24 million to 49 million
Understanding the Asian Audience
Young Asian Americans assimilated into the US and now identify themselves as Asian Americans while still maintaining a deep-rooted connection to their religion, culture, and heritage.
As a quality-conscious community, they are loyal to strong brands from which they derive their money’s worth. With a rapid increase in the buying power of this ethnic community, it is clear that investing in this niche audience segment will result in progressive growth for any Brand or Advertiser.
IncrementX Audience Statistics
General Market
Total Impression (Mo.)
Video Imp (Mo.)
Display Imp (Mo.)
Reach/Uniques
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